# Branded Craft Beer Partnerships The World Surf League Named 805 Beer its Official Craft Beer By Elena Rahman | Published 2022-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/805-beer References: [worldsurfleague](https://www.worldsurfleague.com/) & [805beer](https://www.805beer.com/)  The [World Surf League](https://www.trendhunter.com/trends/podcast-series) partnered with California-based craft brewer [Firestone Walker Brewing Company](https://www.trendhunter.com/trends/this-is-805-beer) to make 805 Beer the League's official craft beer. The partnership will begin with Championship Tour events such as the Billabong Pro Pipeline, the Hurley Pro Sunset Beach by [Shiseido](https://www.trendhunter.com/trends/multiuse-hydrating-oil), the Rip Curl WSL Finals, and the North American Longboard and Challenger Series event. 805 Beer has supported the surf community since its inception. The dynamic partnership celebrates authenticity through creative activations. According to Dustin Hinz, the Firestone Walker Brewing Company Chief marketing Officer, | an 805 x WSL partnership is a natural evolution that furthers our passion for storytelling in this space and ongoing support of the sport." The first activation of this partnership starts on January 29th to February 10th, for the Billabong Pro Pipeline. Image Credit: World Surf League / 805 Beer ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 54% | Activity: 51% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Craft Beer Partnerships:** More sports leagues and events are partnering with craft brewers, presenting opportunities for breweries to increase their brand visibility and engagement with target audiences. - **Authenticity-focused Collaborations:** Partnerships between brands that share a dedication to authenticity and community engagement can provide mutually beneficial opportunities for creative activations and storytelling. - **Alternative Sponsorship Strategies:** Sports organizations and events are exploring non-traditional sponsorship options, giving brands the chance to reach new audiences and differentiate themselves from competitors. ### Who This Affects Most - **Craft Brewing:** Craft breweries have the opportunity to establish themselves as go-to partners for sporting events and leagues, increasing brand exposure and community engagement. - **Sports Marketing:** Sports marketers and event organizers can benefit from partnering with craft breweries that align with their brand values and provide unique sponsorship opportunities. - **Tourism and Hospitality:** Craft breweries located near popular sports destinations have the potential to attract more customers by partnering with local events and leagues, highlighting their commitment to community and authentic experiences. ## Related on Trend Hunter - [Surfing-Centric Podcast Series](https://www.trendhunter.com/trends/podcast-series.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Beer-Branded Adventure Films](https://www.trendhunter.com/trends/a-letter-to-aptos.md) - [Island-Style Lager Activations](https://www.trendhunter.com/trends/kona-big-wave-partners.md) - [Refreshing Non-Alcoholic Beers](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer.md) - [Alcohol Sporting Partnerships](https://www.trendhunter.com/trends/ab-inbev.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Latin American eSports Partnerships](https://www.trendhunter.com/trends/liga-latinoamerica.md) - [Esports Beer Sponsorships](https://www.trendhunter.com/trends/100-thieves-2.md)