# Minimal Cozy Velcro Sneakers New Balance Introduces its New Comfortable 8040 Sneakers By Amy Duong | Published 2024-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/8040-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-8040-velcro-sneakers/)  [New Balance](https://www.trendhunter.com/trends/990v4-sneaker) introduces a new set of velcro shoes in the form of the 8040 sneakers. The drop is comprised of three shoes which are all made with a minimal design and subtle New Balance branding. It rests on top of the brand's chunky [9060](https://www.trendhunter.com/trends/green-suede-colorway) midsole unit and the upper is crafted from soft suede materials. The velcro security is seen wrapping around the upper and held in place on the side. When it is peeled up, it unveils a set of laces, which means that further adjustment can be done discreetly. The 8040 sneakers are set to drop later this year as a part of the brand's [Fall 2024](https://www.trendhunter.com/trends/clare-waight-keller) series and it comes in a brown or navy blue colorway. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 89% | Activity: 88% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Minimal-design Sneaker Footwear:** Opportunity for brands to release velcro sneakers with subtle branding and discreet lace adjustment features. - **Velcro Security Integration:** Innovative method of incorporating velcro for secure closure on sneaker uppers, enhancing convenience and style. - **Chunky Midsole Footwear:** Exploring the trend of chunky midsole units for comfort and fashion appeal in sneaker designs. ### Industries Being Reshaped - **Footwear Manufacturing:** Potential for footwear manufacturers to tap into minimal design and velcro technology for new product lines. - **Fashion Retail:** Disruptive opportunity for retailers to showcase velcro sneakers with unique closure features and color options. - **Materials Innovation:** Innovation potential in developing soft suede materials for crafting stylish and comfortable sneaker uppers. ## Related on Trend Hunter - [Indoor Soccer-Inspired Minimal Shoes](https://www.trendhunter.com/trends/204l.md) - [Velcro-Enclosed Lifestyle Sneakers](https://www.trendhunter.com/trends/hal-studios-1.md) - [Progressive Timeless Running Shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080v14.md) - [Classic Retro Lifestyle Sneakers](https://www.trendhunter.com/trends/740-sneaker.md) - [Minimal Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/509-sneaker.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Lifestyle Foam-Based Sandals](https://www.trendhunter.com/trends/new-balance-sandal.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/204l-sneaker.md) - [Panelled Dynamic Technical Sneakers](https://www.trendhunter.com/trends/860v2-sneaker-1.md)