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# Luxury Streetwear
Limoland

By Alex Covert | Published 2008-05-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/800-hot-pink-v-neck-sweater-limoland
References: [luxist](http://www.luxist.com/2008/05/21/limoland-new-luxury-menswear/) & [alimoland](http://alimoland.com/)

What clothing brand has a blue hot dog with ears for a logo? Ironically, a very expensive one. Limoland is "a [luxury streetwear brand](https://www.trendhunter.com/trends/xlarge-x-takumi) for prosperious people" with a web site that I couldn't get to load correctly. The clothes are made of Japanese cottons and the finest cashmere. This pink shirt is one of their most popular pieces, and priced at an outrageous $800.

**Implications** - Consumers are looking for classic styles that still offer that [luxurious edge](https://www.trendhunter.com/trends/tiger-and-the-monkey). Extravagant designs that scream out high price tags are no longer appealing to shoppers. Designers could create simple silhouettes with [high quality fabrics](https://www.trendhunter.com/trends/uniqlo-loungewear) for those customers seeking out prestige with grace.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 48% | Activity: 59% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Classic Luxury:** Designers could create simple silhouettes with high quality fabrics for those customers seeking out prestige with grace.
- **Minimalist Streetwear:** Consumers are looking for classic styles that still offer that luxurious edge.
- **High-quality Fabrics:** Extravagant designs that scream out high price tags are no longer appealing to shoppers.

### Who This Affects Most

- **Fashion Industry:** Designers could create simple silhouettes with high quality fabrics for those customers seeking out prestige with grace.
- **Streetwear Industry:** Consumers are looking for classic styles that still offer that luxurious edge.
- **Luxury Goods Industry:** Extravagant designs that scream out high price tags are no longer appealing to shoppers.

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