# 8-Bit Costumes A Low Res ‘Gary' Made By Kiel Johnson and Klai Brown By Muhammadwaqas | Published 2010-07-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/8-bit-costume References: [hyperbolestudios](http://hyperbolestudios.com/kieljohnson.com/8-bit.html) ‘Gary’ the 8-bit suit is made by Kiel Johnson and Klai Brown for a Toshiba commercial, which was directed by 'Docter Twins.' Using foam, the duo cut out large pixels and fastened them to a basic cardboard foundation. Kiel states, “I think I cut around 4000 pixels. Not all used for Gary… we are building two more characters for a video project.” He has posted a slew of terrific images from the building stage and commercial shoot. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Low-res Fashion:** Opportunity to explore how low-resolution aesthetics can be adapted for contemporary fashion design. - **Pixelated Advertising:** Opportunity for brands to create advertising campaigns that capitalize on the nostalgia of 8-bit aesthetics. - **DIY Film and Television Costumes:** Opportunity for low-budget film and television productions to create unique and engaging costumes using affordable materials and pixel art. ### Who This Affects Most - **Fashion and Apparel:** Fashion designers can explore the use of low-resolution aesthetics in fashion design and clothing production. - **Advertising:** Brands and marketers can incorporate pixelated imagery and 8-bit aesthetics in their advertising campaigns and branding strategies. - **Film and Television:** Low-budget film and television productions can create unique and engaging costumes using affordable materials and pixel art. ## Related on Trend Hunter - [Bitcoin-Compatible Pixel Characters](https://www.trendhunter.com/trends/pixel-characters.md) - [Macaroni-Inspired Halloween Costumes](https://www.trendhunter.com/trends/cheetos-bold-to-the-bone-costume.md) - [Snack-Inspired Mascot Costumes](https://www.trendhunter.com/trends/snackstume.md) - [Holographic Video Game Characters](https://www.trendhunter.com/trends/protohologram.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Life-Sized Clog Costumes](https://www.trendhunter.com/trends/crocs-costume.md) - [Interactive Fossil-Inspired Costumes](https://www.trendhunter.com/trends/wearable-dinosaur-costume.md) - [Toaster Pastry Costumes](https://www.trendhunter.com/trends/poptarts-mascot-costume.md) - [Artistic Game-Inspired Figures](https://www.trendhunter.com/trends/louis-de-guzman-1.md)