# Reinvented Pop Can Packaging The New 7UP International Packaging is Unveiled By Peter Vallas | Published 2011-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/7up-international-packaging References: [thedieline](http://www.thedieline.com/blog/2011/1/31/new-7up-international-packaging.html) & [pepsico](http://www.pepsico.co.uk/7up) The new 7UP International Packaging design has recently been released for the major [PepsiCo](https://www.trendhunter.com/trends/new-pepsi-logo) product. Major markets including Canada, Germany and Spain are some of the chosen recipients that are getting the [new packaging design](https://www.trendhunter.com/trends/functional-beverage-olipop). The revised 7UP International Packaging design was done by American design and marketing agency Tracylocke. The design still keeps with the traditional elements of 7UP, while adding [updated logo touches](https://www.trendhunter.com/trends/reimagined-logo-desgin) and a catchphrase on the can of "lemon, lime & bubbles." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Revamped Beverage Packaging:** Innovative packaging designs and updated brand elements that capture consumer attention and enhance product appeal. - **Sustainable and Eco-friendly Packaging:** Increased emphasis on eco-friendly materials, reduced carbon footprint and recyclability in packaging innovations. - **Personalized Packaging Experience:** Using technology and data-driven insights to create customized packaging that addresses individual consumer preferences and needs. ### Where This Applies - **Food and Beverage Industry:** Opportunities for companies to capitalize on innovative packaging designs that boost brand awareness, attract consumers and improve sales. - **Marketing Industry:** Marketing agencies can leverage their expertise to create innovative packaging designs that enhance brand differentiation and consumer appeal. - **Sustainability Industry:** Opportunities for companies to leverage increased consumer awareness of eco-friendly packaging trends, and offer sustainable packaging solutions that reduce environmental impact. ## Related on Trend Hunter - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Global Citrus Soda Platforms](https://www.trendhunter.com/trends/7up-super-duper-refresher.md) - [Modernized Beverage Packaging Designs](https://www.trendhunter.com/trends/beverage-packaging-design.md) - [Effervescent Pink Lemonade Sodas](https://www.trendhunter.com/trends/7up-pink-lemonade.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Reinvented Cherry-Flavored Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream.md)