# Brothel-Visiting Menswear The 7th Man Magazine AW12 Editorial Stars a Dapper Joseph Quigley By Meghan Young | Published 2012-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/7th-man-magazine-aw12 References: [fashionising](http://www.fashionising.com/pictures/b--The-man-at-twilight-21049.html) & [7thmanmagazine](http://7thmanmagazine.com/) The refined and sophisticated menswear showcased throughout the 7th Man Magazine AW12 editorial contrasts captivatingly with the brothel scenes they are shot in. Under the twilight-lit sky, the clothing and the photo shoot is given a mysterious air that is both seductive and curious. The 7th Man Magazine AW12 editorial was lensed by Grant Thomas, a photographer born in the countryside of Wales and based in central London. Shot in a red light district-inspired setting, the photo shoot is softly saturated to create a romantic ambiance that conflicts with the actual activities that take place there. Starring new face Joseph Quigley, the editorial shows the British male model decked out in a high-end wardrobe comprised of pieces from fashion houses such as [YSL](https://www.trendhunter.com/trends/pouch-and-mirror), Paul Smith, Commes des Garcons, [Burberry](https://www.trendhunter.com/trends/back-to-the-city) and [Dries Van Noten](https://www.trendhunter.com/trends/dries-van-noten-suede-sneaker). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Refined Menswear:** Disruptive innovation opportunity: Explore sustainable and ethical practices in luxury menswear manufacturing. - **Contrasting Environments:** Disruptive innovation opportunity: Create immersive shopping experiences by combining unexpected settings with fashion retail spaces. - **Mysterious Ambiance:** Disruptive innovation opportunity: Develop interactive storytelling techniques to enhance the emotional connection between fashion editorials and viewers. ### Sectors Adopting This - **Luxury Menswear:** Disruptive innovation opportunity: Integrate advanced technologies like 3D printing and augmented reality into the production and marketing of high-end menswear. - **Fashion Retail:** Disruptive innovation opportunity: Utilize virtual reality and augmented reality to create virtual shopping experiences that blur the line between physical and digital retail. - **Visual Storytelling:** Disruptive innovation opportunity: Experiment with immersive technologies like virtual reality and holography to enhance the narrative impact of fashion editorials and campaigns. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md)