# Cunning Skull Typography T7Sins T-shirt From Artist Joby Cummings By Katie Cordrey | Published 2010-12-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/7sins-t-shirt References: [picocool](http://picocool.com/fashion/seven-deadly-sins-t-shirt/) & [jobycummings](http://www.jobycummings.com/clothing.html) Joby Cummings is a tattoo artist and illustrator from Los Angeles who has decided to offer his clever 7Sins print as a 7Sins t-shirt. The ribbon-like typography spells out each of the words describing one of the seven deadly sins and wraps them into a cunning rendition of the human skull. The 7Sins t-shirt is available online for about $20 US. Limited-edition, signed and numbered prints of the design are also available for $100. If skulls aren't your thing, check out the gallery to see the redemptive cross design based on a similar artistic theme. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Typography Apparel:** The trend of using clever typography designs on apparel, like the 7Sins t-shirt from artist Joby Cummings, presents an opportunity for disruptive innovation in the fashion industry through unique and eye-catching designs. - **Limited-edition Art Prints:** The popularity of limited-edition, signed and numbered prints like those offered by Joby Cummings for his 7Sins design present an opportunity for disruptive innovation in the art industry through offering unique and exclusive pieces. - **Skull Motifs:** The trend of using skull motifs in both fashion and art, as exemplified by Joby Cummings' 7Sins design, provides an opportunity for disruptive innovation in industries like jewelry, home decor, and accessories. ### Sectors Adopting This - **Fashion Industry:** The trend of clever typography designs on apparel like the 7Sins t-shirt, provides an opportunity for disruptive innovation in the fashion industry through incorporating unique and eye-catching designs. - **Art Industry:** The popularity of limited-edition, signed and numbered art prints, like those offered by Joby Cummings for his 7Sins design, presents an opportunity for disruptive innovation in the art industry by providing unique and exclusive pieces. - **Home Decor Industry:** The trend of using skull motifs in both fashion and art, as exemplified by Joby Cummings' 7Sins design, provides an opportunity for disruptive innovation in the home decor industry through the creation of unique and edgy decorative items. ## Related on Trend Hunter - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md) - [Limited-Edition True Crime Stores](https://www.trendhunter.com/trends/serial-killer-shop.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Horror Manga-Inspired Graphic Tees](https://www.trendhunter.com/trends/uniqlo-and-junji-ito.md) - [Anime Graphic Apparel](https://www.trendhunter.com/trends/geeks-rule.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Artist-Designed Collectible Dining Sets](https://www.trendhunter.com/trends/killer-napkins.md) - [Anime-Centric Graphic Shirts](https://www.trendhunter.com/trends/beams-4.md)