# Private Label Retailer Refreshments 7-Eleven 7-Select Soda is Launching in Three Flavors By Michael Hemsworth | Published 2026-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/7select-soda References: [bevindustry](https://www.bevindustry.com/articles/98556-7-eleven-introduces-7-select-soda)  The popularity of private label brands is reaching new heights in the face of the ever-increasing cost of living, so brands are continuing to invest in expansion as seen with the new 7-Eleven 7-Select Soda range. The product lineup takes aim at mainstream soda beverages that consumers are increasingly seeking out a more cost-effective alternative to and is rated to deliver a high-quality taste experience with accessible price point. Coming in at $1.99 per 20-ounce bottle, the soda range will launch in three flavors to start including Orange Soda, Cola Classic and Lemon-Lime Twist, which each are each packaged in containers with a resealable lid. Vice President of Private Brands, Emerging Brands and 7 Ventures Nikki Boyers commented on the 7-Eleven 7-Select Soda range saying, "7-Select Soda reflects what the 7-Select brand stands for: variety, dependable quality and value. This new offering is the latest example of how 7-Select keeps evolving, introducing new flavors and products that exceed expectations for what convenience should taste like.” Image Credit: 7-Eleven Inc. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 67% | Activity: 73% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Private Label Sodas:** Rising demand for affordable branded alternatives is expanding the role of retailer-owned beverages that compete directly with national soda labels on taste, packaging and price. - **Value-driven Convenience:** Cost-conscious shoppers are reshaping convenience retail by favoring accessible, everyday products that combine low prices with recognizable quality cues. - **Flavor Line Extensions:** Curated launches in familiar flavors create room for retailers to test demand, build loyalty and scale beverage portfolios with lower consumer adoption barriers. ### Who This Affects Most - **Convenience Retail:** Private brand refreshment lines are strengthening store differentiation as convenience chains use exclusive products to capture repeat beverage purchases. - **Non-alcoholic Beverages:** Budget-friendly soda alternatives are increasing competitive pressure in carbonated drinks by challenging mainstream brands with comparable taste at lower prices. - **Private Label Consumer Goods:** Retail-owned product ecosystems are gaining momentum as consumers become more open to private labels that deliver quality, variety and affordability. ## Related on Trend Hunter - [Ice Cream Dessert Sodas](https://www.trendhunter.com/trends/pepsi-ice-cream.md) - [Slushie-Inspired Sodas](https://www.trendhunter.com/trends/7-eleven-slurpee-soda.md) - [Japanese Vodka Seltzers](https://www.trendhunter.com/trends/japanese-vodka-seltzer.md) - [Private Label Retailer Deals](https://www.trendhunter.com/trends/7eleven-deal.md) - [Citrusy Soda Cocktail Packs](https://www.trendhunter.com/trends/absolut-vodka-sprite1.md) - [Clean‑Label Soda Strategies](https://www.trendhunter.com/trends/four-pack-format.md) - [Mini-Sized Retailer Sodas](https://www.trendhunter.com/trends/the-cocacola-co-mini-cans.md) - [Vitamin-Enhanced Sparkling Water Flavors](https://www.trendhunter.com/trends/new-sodastream-flavors.md) - [Sugar-Free Soda Syrups](https://www.trendhunter.com/trends/jordans-skinny-mixes-soda-collection.md)