# Free-From Sports Drinks 7-Select Replenish Has No Artificial Sweetener or High Fructose Corn Syrup By Laura McQuarrie | Published 2019-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7select-replenish References: [prnewswire](https://www.prnewswire.com/news-releases/refresh-and-rehydrate-with-7-select-replenish-300902425.html) & [7-eleven](http://www.7-eleven.com/) At participating 7-Eleven stores, consumers are now able to find a new sports drink called 7-Select Replenish that's free from artificial sweeteners and high fructose corn syrup. The exclusive 7-Eleven drink is available in flavors like Lemonade, Orange Mango, Guava Splash and Cucumber Mint, each of which is sweetened with stevia and real sugar. In each 12-ounce serving, the electrolyte hydration beverage shares 100% of the daily values of vitamins A, E, B3, B5 and B6. In all, the [free-from sports drink](https://www.trendhunter.com/trends/sugarfree-hydration) boasts just 15 grams of sugar and 60 calories per serving—or 150 calories in the full 28-ounce bottle. While there are many isotonic drinks on the market that are useful for [replenishing electrolytes and minerals](https://www.trendhunter.com/trends/myprotein-impact-hydrate), 7-Select Replenish sets itself apart by supporting the body with sodium, potassium, calcium and magnesium. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 33% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Free-from Sports Drinks:** Opportunity for disruptive innovation: Develop sports drinks that are free from artificial sweeteners and high fructose corn syrup, using natural sweeteners like stevia and real sugar. - **Electrolyte Hydration Beverages:** Opportunity for disruptive innovation: Create innovative electrolyte hydration beverages that provide 100% of daily values of essential vitamins and minerals, in low-sugar and low-calorie options. - **Isotonic Drinks:** Opportunity for disruptive innovation: Introduce isotonic drinks that not only replenish electrolytes and minerals but also support the body with additional essential nutrients like sodium, potassium, calcium, and magnesium. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for disruptive innovation: Explore new formulations and ingredients to create healthier and more natural sports drinks that cater to the growing consumer demand for clean and functional beverages. - **Health and Wellness Industry:** Opportunity for disruptive innovation: Develop innovative electrolyte hydration beverages that align with the health-conscious consumer trend, offering additional vitamins and minerals while minimizing sugar and calories. - **Retail Industry:** Opportunity for disruptive innovation: Collaborate with convenience stores or retail chains to introduce exclusive sports drinks that meet specific consumer preferences, such as being free from artificial ingredients and high-fructose corn syrup. ## Related on Trend Hunter - [All-Natural Sugar-Free Sports Drinks](https://www.trendhunter.com/trends/alkakine88-sports-drink.md) - [Frozen Flavor Sports Drinks](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry.md) - [Better-For-You Sports Drinks](https://www.trendhunter.com/trends/gatorade-lower-sugar.md) - [Convenience Store-Branded Beverage Lines](https://www.trendhunter.com/trends/fusion-energy.md) - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Fortified Hydration Drink Mixes](https://www.trendhunter.com/trends/dripdrop-zero-sugar-plus.md) - [Canned Hydration Drinks](https://www.trendhunter.com/trends/hyq.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md)