# Reduced Packaging Drink Ranges The 7-Eleven 7-Select Replenish Range Features a New Bottle Design By Michael Hemsworth | Published 2024-11-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/7select-replenish-range References: [csnews](https://csnews.com/7-eleven-brings-sustainability-efforts-private-label-beverage-line) & [7-eleven](https://www.7-eleven.com)  The 7-Eleven 7-Select Replenish range has been updated by the convenience store retailer to help [reduce plastic waste](https://www.trendhunter.com/trends/seal-n-flip-packaging) and increase overall transportation efficiency. The packaging update will be observed on the shelves at 7-Eleven, Stripes and Speedway locations where shoppers will notice a [redesigned bottle for the various drinks](https://www.trendhunter.com/trends/resealable-bottle) that features less plastic overall in its construction. This packaging update is also reported to help when it comes to shipping and will help to reduce the number of trucks required for shipping by as much as 25%. Executive Vice President and Chief Marketing and Sustainability Officer Marissa Jarratt spoke on the updated 7-Eleven 7-Select Replenish range saying, "This redesign marks a significant milestone in our ongoing efforts to innovate and [operate sustainably](https://www.trendhunter.com/trends/coop-sustainable-packaging). Not only does it allow us to reduce our plastic usage and streamline our logistics, but it also reflects our dedication to providing customers with products that align with their values." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 65% | Activity: 73% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** A shift towards packaging that minimizes plastic usage without compromising product integrity is gaining traction. - **Sustainable Supply Chain:** Adapting packaging designs to reduce shipping volume can significantly lower transportation emissions. - **Consumer-conscious Branding:** Brands are increasingly prioritizing sustainable practices to align with the growing consumer demand for eco-friendly products. ### Who This Affects Most - **Retail:** Retailers are adopting more sustainable packaging solutions to meet regulatory requirements and consumer expectations. - **Logistics:** The logistics sector is optimizing shipping processes through innovative packaging designs to cut costs and environmental impact. - **Packaging:** The packaging industry is evolving with new materials and designs that focus on reducing waste and improving recyclability. ## Related on Trend Hunter - [Reduced Plastic Drink Packaging](https://www.trendhunter.com/trends/lucozade-packaging.md) - [Sustainable Sports Drink Packaging](https://www.trendhunter.com/trends/reduced-plastic-sleeve.md) - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Reduced Material Gin Packaging](https://www.trendhunter.com/trends/beefeater-24.md) - [Resealable Recyclable RTD Packaging](https://www.trendhunter.com/trends/reef-rtd.md) - [Beverage Packaging Updates](https://www.trendhunter.com/trends/resealable-bottle.md) - [Fully Recyclable Beverage Packaging](https://www.trendhunter.com/trends/levi-roots-caribbean-crush.md)