# Meatless Convenience Meals 7-Eleven Singapore Launched a Series of 7-Select Impossible Meals By Laura McQuarrie | Published 2021-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7select-impossible References: [greenqueen.hk](https://www.greenqueen.com.hk/impossible-meals-7-eleven-singapore/) & [7-eleven.sg](https://www.7-eleven.com.sg/) In Singapore, [7-Eleven](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich) launched an affordable series of 7-Select Impossible meals that are chef-crafted and ready to eat. All of the meals can be purchased for less than S$6, with options including the 7-Select [Impossible Minced Meat Noodles](https://www.trendhunter.com/trends/singapore-style-noodles), Spicy Pineapple Burger and Meatball & Mash. The range includes a mix of globally and locally inspired meals, such as the Mexican-style Spicy Wrap, the Western-inspired Shepherd's Pie and Rendang Onigiri, a rendition of a popular Japanese rice ball snack; notably, the latter is the first-ever Impossible convenience dish available for under S$3. These budget-friendly convenience meals help to make [meatless options](https://www.trendhunter.com/trends/blue-green-meals) more accessible and convenient than ever before, and they promise to be just as well received by consumers as the 7-Select Impossible Deluxe Burger, which was launched earlier this year. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Meatless Convenience Meals:** 7-Eleven Singapore's launch of affordable meatless meals is a trend that provides disruptive innovation opportunities for the plant-based food industry. - **Ready-to-eat Chef-crafted Meals:** The launch of 7-Select Impossible meals in Singapore offers disruptive innovation opportunities for companies within the ready-to-eat meals market. - **Affordable Global- and Local-inspired Meals:** The introduction of affordable, globally inspired meatless meals by a major convenience store chain presents disruptive innovation opportunities in the food industry for companies looking to develop and market similar products. ### Who This Affects Most - **Plant-based Foods:** The launch of 7-Eleven Singapore's 7-Select Impossible meals highlights an opportunity for disruptive innovation in the growing plant-based food industry. - **Ready-to-eat Meals:** The launch of 7-Select Impossible meals in Singapore highlights an opportunity for disruptive innovation in the ready-to-eat meals industry. - **Convenience Stores:** Major convenience store chains may find an opportunity for disruptive innovation in the meatless convenience meals market, inspired by the success of 7-Eleven Singapore's 7-Select Impossible meals. ## Related on Trend Hunter - [Frozen Plant-Based Entrees](https://www.trendhunter.com/trends/impossible-bowls.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/vegetarian-meal-options.md) - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [Pre-Seasoned Plant-Based Meats](https://www.trendhunter.com/trends/impossible-meal-makers.md) - [Vegetarian-Friendly Convenience Store Burgers](https://www.trendhunter.com/trends/7eleven-black-bean-burger.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Vegan Luncheon Meat Snacks](https://www.trendhunter.com/trends/plantbased-katsu-musubi.md) - [Convenience Store Vegan Products](https://www.trendhunter.com/trends/vegan-chicken-tenders.md) - [Pop-Up Plant-Based Food Stalls](https://www.trendhunter.com/trends/foodservice-concept.md)