# Convenience Store Subscription Deliveries The 7-Eleven 7NOW Gold Pass is Priced at $5.95 a Month By Michael Hemsworth | Published 2022-01-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/7now-gold-pass References: [csnews](https://www.csnews.com/7-eleven-launches-delivery-service-subscription) & [7-eleven](https://www.7-eleven.com)  The 7-Eleven 7NOW Gold Pass has been announced by the [convenience store retail chain](https://www.trendhunter.com/trends/food-beverages) as a [delivery subscription service](https://www.trendhunter.com/trends/zapp-subscription-service) that will offer consumers with access to their favorite products in an ultra-convenient manner. The service is priced at $5.95 a month and will provide subscribers with waived delivery fees on all their orders along with access to more than 3,000 products. The service is being launched with a few exclusive perks including a free product with a $10 purchase, double rewards for [7Rewards](https://www.trendhunter.com/trends/pizza-meal-deal) loyalty rewards members and a free 14-day trial. 7-Eleven Senior Vice President and Chief Digital Officer Raghu Mahadevan spoke on the new 7-Eleven 7NOW Gold Pass saying, "Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it — and now as often as they want without an added delivery fee. Whether our customers are ordering their favorite snacks and drinks for a fun night in with friends and family, or keeping their home stocked with everyday essentials, they can have it all with the 7NOW Gold Pass service." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 9% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Convenience Store Subscription Deliveries:** The rise of convenience store subscription deliveries presents an opportunity for other retailers to offer subscription services that increase customer convenience. - **Waived Delivery Fees:** Offering waived delivery fees may become a standard practice for subscription delivery services, disrupting the traditional fees charged for delivery. - **Exclusive Subscriptions Perks:** Exclusive subscription perks, such as free products and loyalty rewards, may become a key differentiator for subscription services in a competitive market. ### Who This Affects Most - **Retail:** The convenience store subscription market presents a potential growth opportunity for the retail industry, particularly with increased online shopping demand. - **Food and Beverage:** The food and beverage industry may benefit from the convenience store subscription model, particularly for providing easy and fast access to snacks and drinks for customer enjoyment. - **Logistics and Delivery:** The growth of convenience store subscription deliveries may disrupt the traditional logistics and delivery models and offer opportunities for innovative and cost-effective services. ## Related on Trend Hunter - [Big Box Delivery Subscriptions](https://www.trendhunter.com/trends/walmart-delivery-pass.md) - [Grocer Delivery Subscription Passes](https://www.trendhunter.com/trends/waitrose-delivery-pass.md) - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [QSR Subscription Programs](https://www.trendhunter.com/trends/footlong-pass.md) - [Premium Grocery Delivery Services](https://www.trendhunter.com/trends/favor-gold-program.md) - [Convenience Store Delivery Applications](https://www.trendhunter.com/trends/grubhub-goods.md) - [South African Delivery Enhancements](https://www.trendhunter.com/trends/takealot.md) - [Low-Cost Grocer Program Promotions](https://www.trendhunter.com/trends/albertsons-freshpass.md)