# Convenience Store Wine Cartons 7-Eleven's Plot + Point is Packaged with a Ready-to-Pour Screwcap By Laura McQuarrie | Published 2021-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7elevens-plot-point References: [prnewswire](https://www.prnewswire.com/news-releases/7-eleven-wines-up-summer-with-new-wine-plot--point-301314770.html) & [7-eleven](http://www.7-eleven.com/#/) 7-Eleven's Plot + Point wine is available in two summery varietals, chardonnay and pinot grigio, and [Tetra Pak containers](https://www.trendhunter.com/trends/the-collective-good-wine-range) with screwtop caps that are ready to pour and easy to reseal. Perfect for packing to enjoy during a [range of outdoor activities](https://www.trendhunter.com/trends/mini-box-wine-range), the 500 mL of Plot + Point Wine cartons can be found in stores chilled in the cooler or on the shelves. While the medium-bodied chardonnay is said to share aromas of green apple, pineapple and a hint of oak, the pinot grigio varietal is a light and crisp choice with citrus, apple and peach. The [non-breakable containers](https://www.trendhunter.com/trends/mud-house-mini-box) hold the equivalent of three glasses of wine, and this key selling feature is displayed with a graphic on the front label. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 22% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Convenient Wine Packaging:** Opportunity to design more eco-friendly and easy-to-carry wine packaging for outdoor activities. - **Ready-to-pour Wine Packaging:** Opportunity to create other ready-to-pour wine packaging options to appeal to on-the-go consumers. - **Wine Available in Convenience Stores:** Opportunity for other winemakers to tap into convenience stores as a new sales channel. ### Who This Affects Most - **Wine Industry:** The wine industry can focus on developing more alternative and eco-friendly wine packaging and expanding to new sales channels like convenience stores. - **Retail Industry:** Retail industry could explore new opportunities for selling wine in convenient and innovative packaging, particularly in the convenience store segment. - **Outdoor Recreation Industry:** Opportunity to collaborate with wine and packaging companies to provide packaging options for outdoor events and activities, such as picnics and camping trips. ## Related on Trend Hunter - [Chic Single-Serve Wines](https://www.trendhunter.com/trends/poco-vino.md) - [Sustainable Bulk Pinot Grigios](https://www.trendhunter.com/trends/rewild-wines.md) - [Premium Boxed Wines](https://www.trendhunter.com/trends/maddalena-riboli.md) - [Premium Boxed Wine Brands](https://www.trendhunter.com/trends/really-good-boxed-wine.md) - [Freshness-Focused Boxed Chardonnays](https://www.trendhunter.com/trends/19-crimes-chard.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Boxed Low-ABV Wines](https://www.trendhunter.com/trends/bota-box-breeze.md) - [Portable Wine Pouches](https://www.trendhunter.com/trends/medly-wine-pouches.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md)