# Customizable Cold Brew Coffee 7-Eleven's Cold Brew Iced Coffee is Available at a Discounted Price By Ell Smith | Published 2018-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7elevens-cold-brew References: [chewboom](https://www.chewboom.com/2018/06/04/7-eleven-pours-new-cold-brew-iced-coffee/) & [7-eleven](https://www.7-eleven.com/coffee) Getting up and out the door in the morning just got easier thanks to 7-Eleven's cold brew iced coffee, which is available at a discounted price for a limited time. According to the chain, this particular offering is "slow steeped for several hours" and then chilled to ensure it achieves a rich flavor. Cold brew is often sweeter than a regular pot of coffee, but 7-Eleven is allowing for consumers to make the beverage as sweet as they want by customizing the drink to feature a choice of syrups, creamers and toppings. To promote the newly introduced beverage, the brand is offering a 16-ounce cup for the low price of 99 cents, making it easy to experiment with a new drink. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 31% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Customizable Coffee:** Opportunities for innovation lie in developing customizable coffee options beyond the traditional cream and sugar. - **Discounted Cold Brew:** Offering temporary discounts on a product can incentivize consumers to try new drinks and lead to long-term product loyalty. - **Slow Steeping:** Slow steeping coffee can create a rich flavor that differentiates products and provides opportunities to market products to coffee connoisseurs. ### Who This Affects Most - **Coffee Shops:** Coffee shops can create customizable coffee options to differentiate from competitors and attract new customers. - **Convenience Stores:** Convenience stores can incentivize consumers with discounts on new and unique products to promote trial and increase product loyalty. - **Coffee Equipment Manufacturers:** Coffee equipment manufacturers can develop and market slow steeping machines to cater to coffee connoisseurs and differentiate from standard coffee makers. ## Related on Trend Hunter - [Artisan Scoop Shop Coffees](https://www.trendhunter.com/trends/baskinrobbins-iced-cold-brew.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Festive Convenience Store Coffees](https://www.trendhunter.com/trends/holiday-coffee.md) - [Convenience Store Hot Beverages](https://www.trendhunter.com/trends/churroccino.md) - [Refined QSR Cold Brews](https://www.trendhunter.com/trends/mcdonalds-mccaf-cold-brew.md) - [Smooth QSR Cold-Brew Coffees](https://www.trendhunter.com/trends/mcdonalds-cold-brew.md) - [Iced Creamy Cold Brews](https://www.trendhunter.com/trends/frosty-cream-cold-brew.md) - [Expanded Coffee Concentrates](https://www.trendhunter.com/trends/tim-hortons-4.md) - [Pumpkin-Inspired Caffeine Drinks](https://www.trendhunter.com/trends/pumpkin-spice-beverage.md)