# Free Frosty Beverage Campaigns Slurpees Are Free on July 11th to Mark 7-Eleven's 86th Anniversary By Michael Hemsworth | Published 2013-07-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/7elevens-86th-anniversary References: [thrillist](http://www.thrillist.com/drink/nation/7-eleven-is-giving-out-free-slurpees-on-711-for-the-chains-86th-birthday) & [slurpee](https://www.slurpee.com) If you're a fan of the [icy beverage](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry), then you'll want to get to your nearest location to get a [free Slurpee](https://www.trendhunter.com/trends/froster-for-a-year) on July 11th to mark 7-Eleven's 86th Anniversary. Marketed as *Slurpee Day* by the convenience store chain, the campaign will provide eager fans of the beverage with a free one to help mark the momentous event. Marking the 7-Eleven's 86th Anniversary with Slurpee Day is no easy feat by the company as it expects to give out an estimated 7 million of the free drinks during the day-long event; that's over $7 million in estimated profits. Although it seems like a significantly large campaign, it has become something of a yearly event to help celebrate the [7-Eleven anniversary](https://www.trendhunter.com/trends/7eleven-st-patricks-day) every year and boosts the morale of fans of the brand. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Free Food and Beverage Campaigns:** Opportunity for brands to increase customer engagement and loyalty through free food and beverage giveaways on special occasions. - **Annual Event Marketing:** Opportunity for brands to create annual events as a means of celebrating their brand and engaging with customers. - **Convenience Store Marketing:** Opportunity for convenience store chains to attract and retain customers through unique marketing initiatives. ### Industries Being Reshaped - **Food and Beverage Industry:** Opportunity for food and beverage brands to increase brand awareness and customer loyalty through free product giveaways on special occasions. - **Event Planning Industry:** Opportunity for event planners to work with brands to create and execute successful annual events that celebrate the brand and engage customers. - **Retail Industry:** Opportunity for retail brands, particularly convenience stores, to implement unique marketing initiatives that attract and retain customers. ## Related on Trend Hunter - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Diametric Slurpee Offerings](https://www.trendhunter.com/trends/free-slurpee.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [$1 Pizza Slice Deals](https://www.trendhunter.com/trends/1-pizza-slices.md) - [Complimentary Frozen Drink Promotions](https://www.trendhunter.com/trends/free-skwishee-day.md) - [Hibiscus-Infused Slushie Drinks](https://www.trendhunter.com/trends/hibiscus-lemonade-slurpee.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Celebratory Retailer Coffee Campaigns](https://www.trendhunter.com/trends/7eleven-coffeetogo.md)