# Custom Container Slushies 7-Eleven is Allowing Customers To Fill Their Own Vessels With Slurpees By M | Published 2016-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7eleven References: [foodbeast](http://www.foodbeast.com/news/mcd-chinese-olympic-team/) & [7-eleven](https://www.7-eleven.com/) In an expansive two day event, corner store chain 7-Eleven is allowing consumers to bring in their own containers to fill up with as much or as little Slurpee slushy beverage as they'd like. The event is known as 'BOYC' standing for Bring-Your-Own-Cup and it allows shoppers to purchase as much product as they'd like for the fixed price of $1.50. The event is scheduled to span across two days, allowing consumers to bring in as many cups as often as they want for the fixed price. Consumers can bring in cups of any shape, size or use ranging from buckets to pitchers. However there are a few rules in place that include having a leak-proof vessel that is clean and has to fit in through a ten inch measurement guide. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Slushies:** Opportunity for brands to offer customizable slushy options where customers can fill their own cups with different flavors and combinations. - **Bring-your-own Container:** Potential for businesses to implement a bring-your-own-container model, allowing customers to fill up their own vessels with products, reducing packaging waste. - **Fixed-price Events:** Opportunity for brands to host fixed-price events where customers can purchase unlimited amounts of a product for a set price, driving foot traffic and sales. ### Sectors Adopting This - **Convenience Stores:** Convenience stores can implement bring-your-own-cup promotions to attract customers and differentiate themselves in the market. - **Beverage Industry:** Beverage companies can explore customizable slushy options to cater to individual taste preferences and increase customer engagement. - **Sustainability:** Businesses can promote sustainability by encouraging customers to bring their own containers, reducing single-use packaging waste. ## Related on Trend Hunter - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [BYOB Popcorn Bucket Initiatives](https://www.trendhunter.com/trends/bring-your-own-bucket.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [Free Summer Drink Offers](https://www.trendhunter.com/trends/free-slurpee-day.md) - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Diametric Slurpee Offerings](https://www.trendhunter.com/trends/free-slurpee.md) - [Digital NFT Slurpee Collectibles](https://www.trendhunter.com/trends/7-eleven.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md)