# Convenient Store Sneaker Collaborations 7-Eleven X Nike Sneaker is Unique and Colorful By Ell Smith | Published 2020-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/7eleven-x-nike References: [hypebae](https://hypebae.com/2020/4/7-eleven-nike-sb-dunk-low-first-look-release-date) & [nike](https://www.nike.com/ca/) The fashion industry often looks to adjacent industries for inspiration, sometimes in unusual places -- this reigns true with the [Nike X](https://www.trendhunter.com/trends/nike-x-lego-group) 7-eleven collaboration, which is offering sneakerheads and consumers of the iconic corner store chain a [colorful shoe](https://www.trendhunter.com/trends/sundial-colorway) that's as unique as it is stylish. For this collaboration, the sportswear brand adopted 7-eleven's instantly recognizable colorway, placing it on the iconic silhouette of the Nike SB Low Dunk. The vivid orange and green hues are accompanied by the chain's logo, making for a unique and limited-edition item that's perfect for the audacious consumer, or collector. Currently, there's no official release date for the 7-Eleven X Nike SB Low Dunk sneaker. Image Credit: Instagram: @User.Thehypecollector ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Fashion Industry Collaboration:** A trend of fashion brands collaborating with adjacent industries, such as the Nike X 7-eleven collaboration, opens opportunities for unique and stylish product offerings. - **Iconic Brand Colorways:** The use of instantly recognizable brand colorways, like the vivid orange and green of 7-eleven, in sneaker design creates a disruptive innovation opportunity for capturing consumer attention. - **Limited-edition Collectibles:** The rise of limited-edition collaborations, like the 7-Eleven X Nike SB Low Dunk sneaker, creates a trend for exclusive products that appeal to the audacious consumer or collector. ### Where This Applies - **Fashion:** The fashion industry can explore collaborative partnerships with adjacent industries to create unique and stylish products, as seen in the Nike X 7-eleven collaboration. - **Retail:** Retailers can capitalize on brand collaborations and limited-edition collectibles, like the 7-Eleven X Nike SB Low Dunk sneaker, to drive customer engagement and increase sales. - **Sports and Athletics:** The use of iconic brand colorways in sneaker designs, as exemplified by the Nike X 7-eleven collaboration, presents an opportunity for innovation and differentiation in the sports and athletics industry. ## Related on Trend Hunter - [Stylish Footwear Collab Drops](https://www.trendhunter.com/trends/supreme-x-nike-sb-dunk-low.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Collaborative Multi-Material Sneakers](https://www.trendhunter.com/trends/ld1000-sneaker.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md) - [Patterned Color-Blocked Skate Shoes](https://www.trendhunter.com/trends/sb-dunk-low-1.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md)