# Convenience Retailer Private Labels These New 7-Eleven Private Label Products are Value-Minded By Michael Hemsworth | Published 2024-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7eleven-private-label-products References: [storebrands](https://storebrands.com/7-eleven-debuts-new-private-label-products) & [7-eleven](https://7-eleven.ca)  These new [7-Eleven](https://www.trendhunter.com/trends/7eleven-deal) private label products are being launched by the convenience store retailer as a series of food and drink items that respond to increasing demand amongst shoppers for added value. The products include [protein-rich snacks](https://www.trendhunter.com/trends/tesco-high-protein-range), breakfast burritos and drinks with certain items being branded under the [7-Select](https://www.trendhunter.com/trends/7eleven-menu-items) subbrand. The range of new items includes featured options such as the Cheesy Three Meat Breakfast Burrito, Carnitavore Breakfast Burrito, 7-Select Meat & Cheese Deli Snacks and the 7-Select Tropical Juices. Senior Vice President, Fresh Foods Dave Strachan spoke on the new 7-Eleven private label products saying, "At 7-Eleven, our commitment to customers goes beyond just convenience – we're focused on building upon the innovation and quality that keeps our customers coming back every single day. We are hyper-focused on curating our fresh food options to give our customers what they crave at any time of day." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 36% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Value-minded Private Labeling:** Creating private label products that provide added value for cost-conscious consumers. - **Protein-rich Snacks Evolution:** Developing a range of protein-rich snack options to cater to health-conscious consumers. - **Fresh Food Curation Strategy:** Implementing a hyper-focused strategy to curate fresh food offerings that meet customer cravings throughout the day. ### Sectors Adopting This - **Convenience Retail:** Leveraging private label products to enhance the value proposition in convenience retail. - **Food and Beverage:** Exploring opportunities to innovate protein-rich snacks and refreshing beverages in the food and beverage industry. - **Retail Innovation:** Revolutionizing the approach to curating and presenting fresh food options in retail environments for enhanced customer satisfaction. ## Related on Trend Hunter - [Private Label Retailer Deals](https://www.trendhunter.com/trends/7eleven-deal.md) - [Ready-to-Eat Retailer Snacks](https://www.trendhunter.com/trends/7eleven-menu-items.md) - [Celebratory Convenience Market Menus](https://www.trendhunter.com/trends/new-food-items.md) - [Private Label Wellness Products](https://www.trendhunter.com/trends/unfi-private-label-products.md) - [Convenience Store Breakfast Burritos](https://www.trendhunter.com/trends/7eleven-breakfast-burritos.md) - [Consumer-Driven Retailer Snacks](https://www.trendhunter.com/trends/private-label-snacks.md) - [Private Label Snack Ranges](https://www.trendhunter.com/trends/private-label-snack.md) - [Purpose-Led Emerging Brands Initiatives](https://www.trendhunter.com/trends/brands-with-heart.md) - [Football Season Retailer Snacks](https://www.trendhunter.com/trends/7eleven-game-day-snacks.md)