# Retailer Dinosaur Product Ranges The 7-Eleven Jurassic World Rebirth Collaboration is Expansive By Michael Hemsworth | Published 2025-06-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/7eleven-jurassic-world-rebirth References: [csnews](https://csnews.com/7-eleven-joins-action-next-chapter-film-franchise) & [7-eleven](https://www.7-eleven.com)  The 7-Eleven Jurassic World Rebirth collaboration has been announced by the convenience store retailer through a partnership with [Universal Pictures](https://www.trendhunter.com/trends/primal-menu) and [Amblin Entertainment](https://www.trendhunter.com/trends/mms-mega-peanut-butter) to celebrate the upcoming movie. The collaboration will bring a variety of dinosaur-themed experiences and products to the brand's various locations including collectible cups, Slurpee flavors, 7-Select snacks, hot food deals and more. The retailer will also be offering access to the 7-Eleven x Jurassic World Rebirth collection through its [7Collection](https://www.trendhunter.com/trends/free-slurpee-day) merch line that includes hip styles for fans to pick up. Executive Vice President, Chief Marketing and Sustainability Officer at 7-Eleven Marissa Jarratt spoke on the 7-Eleven Jurassic World Rebirth collaboration saying, "This summer, we're bringing a new kind of adventure to customers in stores — one where the Slurpee drinks flow, the snacks roar and the dinosaurs rule the snack aisles. Our 'Jurassic World Rebirth' collaboration is a full-blown, snack-fueled adventure for fans of all ages to enjoy." ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 82% | Activity: 88% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Pop-culture Themed Retail:** Convenience stores are increasingly partnering with entertainment franchises to create themed retail experiences that captivate and engage customers of all ages. - **Experiential Consumption:** Offering immersive experiences, such as themed product lines and unique in-store promotions, enhances consumer engagement and enriches retail environments. - **Collaborative Merchandise Lines:** Collaboration between diverse brands and entertainment properties, exemplified by joint merchandising efforts, drives consumer interest and expands market reach. ### Where This Applies - **Retail:** Retail environments are transforming to offer experiential elements that combine shopping with entertainment, fostering stronger customer loyalty. - **Entertainment & Media:** The fusion of entertainment with consumer goods promotes cross-industry innovation, allowing media properties to extend their influence and reach through merchandise. - **Consumer Goods:** Consumer goods industries are leveraging partnerships with cultural icons to refresh product lines and attract a more diverse customer base. ## Related on Trend Hunter - [Dino-Themed QSR Menus](https://www.trendhunter.com/trends/primal-menu.md) - [Collaboration Retailer Toy Ranges](https://www.trendhunter.com/trends/7eleven-x-hot-wheels-collection.md) - [Prehistoric Blockbuster Candies](https://www.trendhunter.com/trends/mms-mega-peanut-butter.md) - [Frozen Soda Brand Refreshments](https://www.trendhunter.com/trends/7eleven-and-mtn-dew.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Dinosaur-Themed Gummy Candies](https://www.trendhunter.com/trends/sour-tropical-dinos.md) - [Action Film Retailer Snacks](https://www.trendhunter.com/trends/circle-k-products.md) - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md) - [Retailer Music Festival Partnerships](https://www.trendhunter.com/trends/7eleven-and-live-nation.md)