# Green Tea Retailer Treats The 7-Eleven Japan Shizuokacha Fair Treats are Made with Shizuokacha By Michael Hemsworth | Published 2026-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7eleven-japan-shizuokacha-fair References: [soranews24](https://soranews24.com/2026/06/15/7-elevens-new-green-tea-rice-ball-and-sweets-are-only-available-in-japans-top-tea-growing-area/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000942.000155396.html)  The [7-Eleven Japan](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha) Shizuokacha Fair menu is a series of regional treats being launched by the retailer to tap into the popularity of green tea. The menu of treats is made using ichibancha Shizuokacha green tea, which is the first batch picked during the harvest season and thus reported to deliver the most robust flavor. The menu includes treats like the Ocha Moko, Kuzumochi Dorayaki, a Shizuoka green tea cream-topped chocolate Danish and even a green tea musubi. The 7-Eleven Japan Shizuokacha Fair menu is only being offered in the Shizuoka Prefecture to give it a special regional inspiration. The treats respond to the popularity of green tea, which has reached a fever pitch in recent months as [consumers embrace matcha more and more](https://www.trendhunter.com/trends/matcha-drinks). ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 78% | Activity: 78% | Freshness: 76% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Regional Ingredient Limited Editions:** Location-specific menus built around local crops create scarcity, provenance, and community relevance that can differentiate mass retailers from standardized convenience formats. - **First-harvest Tea Premiumization:** Premium harvest cues such as ichibancha elevate everyday snacks into higher-value treats, opening space for ingredient-led storytelling in accessible retail channels. - **Matcha-infused Convenience Foods:** Green tea flavors moving into pastries, rice balls, and chilled sweets signal a broader opportunity for functional, culturally rooted flavors to reshape grab-and-go assortments. ### Who This Affects Most - **Convenience Retail:** Regional product drops give convenience chains a flexible testing ground for localized merchandising, seasonal demand creation, and store-level exclusivity. - **Tea and Beverage:** The expansion of Shizuokacha beyond brewed drinks reflects how tea producers can gain relevance through cross-category licensing, co-branded foods, and premium ingredient positioning. - **Packaged Desserts:** Dessert makers can reinterpret traditional Japanese textures and tea profiles for modern retail formats, blending heritage cues with portable indulgence. ## Related on Trend Hunter - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md) - [Blended Matcha Sodas](https://www.trendhunter.com/trends/sencha-matcha-green-tea-sparkling.md) - [Sweet Matcha-Infused Pizzas](https://www.trendhunter.com/trends/handy-melts-matcha.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Summer-Inspired Japanese Snack Collections](https://www.trendhunter.com/trends/tokyotreat-minimart.md) - [Matcha-Forward QSR Drink Menus](https://www.trendhunter.com/trends/jack-in-the-box-matcha-drinks.md) - [Matcha-Themed Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens.md) - [Green Tea Ice Cream Sandwiches](https://www.trendhunter.com/trends/the-green-tea.md) - [Exclusive Matcha Smoothies](https://www.trendhunter.com/trends/uji-matcha-smoothie.md)