# Celebratory Cost-Free Slurpees This 7-Eleven Giveaway Was Made in Honor of National Sibling Day By Riley von Niessen | Published 2017-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7eleven-giveaway References: [teenvogue](http://www.teenvogue.com/story/7-eleven-free-slurpees) & [7-eleven](https://www.7-eleven.com/Deals-and-Promos/) From April 10 until the 16th, a 7-Eleven giveaway campaign will allow consumers to buy one slurpee and get another one free. The promotion was enacted in celebration of National Sibling Day, which has gained a lot of traction over social media platforms like [Instagram](https://www.trendhunter.com/trends/gold-tumbler) and [Facebook](https://www.trendhunter.com/trends/lexi-ai). Due to the level of awareness surrounding the annual holiday, the convenience store chain was able to take full advantage by prompting pairs of consumers to enter its locations together – resulting in more traffic, and therefore more revenue. Additionally, the spring time date of National Sibling Day allows the 7-Eleven giveaway to be even more popular, as it corresponds with the rise in temperature. The flavors of the slurpees reportedly "range by region," but a few include green apple Skittles, [blue raspberry Fanta](https://www.trendhunter.com/trends/mini-melts-usa), and watermelon Sour Patch. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **National Holiday Promotions:** Convenience and retail companies can capitalize on national holidays with targeted promotions for increased foot traffic and sales. - **Social Media Influenced Campaigns:** Social media can be used to create awareness and hype around promotional campaigns for effective marketing. - **Seasonal Product Offerings:** Introducing seasonal or regional product offerings can drive customer interest and sales during specific times of the year. ### Who This Affects Most - **Convenience Stores:** Convenience stores can take advantage of seasonal and national holidays to promote their products and increase sales. - **Retail Chains:** Retail chains can leverage social media to raise awareness and drive traffic with promotional campaigns tied to national holidays and events. - **Food and Beverage:** Food and beverage companies can differentiate their product lines with seasonal and regional flavors that reflect customer preferences and interests. ## Related on Trend Hunter - [Diametric Slurpee Offerings](https://www.trendhunter.com/trends/free-slurpee.md) - [Free Summer Drink Offers](https://www.trendhunter.com/trends/free-slurpee-day.md) - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Easter-Themed Retailer Candy Deals](https://www.trendhunter.com/trends/7eleven-easter-promotion.md) - [$1 Pizza Slice Deals](https://www.trendhunter.com/trends/1-pizza-slices.md) - [Hibiscus-Infused Slushie Drinks](https://www.trendhunter.com/trends/hibiscus-lemonade-slurpee.md) - [Springtime Retailer Promotions](https://www.trendhunter.com/trends/7eleven-st-patricks-day.md)