# Celebratory Slushie Promotions 7-Eleven is Giving Out Free Icy Slurpees in Honor of 7-Eleven Day By Katherine Pendrill | Published 2016-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7eleven-day References: [finance.yahoo](http://finance.yahoo.com/news/celebrate-7-eleven-day-free-073637543.html) & [prnewswire](http://www.prnewswire.com/news-releases/happee-fiftee-slurpee-300294577.html) In honor of 7-Eleven Day, the global convenience chain will be giving away free icy Slurpees. While the first Slurpee came about as the result of a freak freezer accident, the icy treat has been a hit among consumers for many decades. Now the chain is celebrating its 89th birthday and the iconic drink's 50th birthday by giving away free Slurpees. 7-Eleven Day takes place on July 11th at all participating 7-Eleven stores across the US and Canada. Between the hours of 7AM and 11PM, customers can come in to pick up a free 12 ounce Slurpee in the flavor of their choice. There is even a new birthday cake flavor available for those who are feeling extra festive. With summer temperatures rising, the free-Slurpee promotion is a great way for consumers to beat the heat. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 20% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Free-slurpee Promotions:** Opportunity for companies to offer complimentary products or services to attract and engage customers. - **Birthday Celebrations:** Potential for businesses to create special promotions or events to commemorate milestones and engage with customers. - **Seasonal Marketing:** Chance for companies to leverage specific times of the year to offer exclusive promotions and drive customer engagement. ### Sectors Adopting This - **Convenience Store:** Disruptive innovation opportunity for convenience stores to offer free samples or discounted products to drive foot traffic and increase sales. - **Food and Beverage:** Opportunity for food and beverage brands to create limited-edition flavors or products to generate excitement and boost sales. - **Hospitality:** Chance for hotels or resorts to offer complimentary cold beverages or treats to enhance guest experience and differentiate their offerings. ## Related on Trend Hunter - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Diametric Slurpee Offerings](https://www.trendhunter.com/trends/free-slurpee.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [$1 Pizza Slice Deals](https://www.trendhunter.com/trends/1-pizza-slices.md) - [Hibiscus-Infused Slushie Drinks](https://www.trendhunter.com/trends/hibiscus-lemonade-slurpee.md) - [Celebratory Convenience Market Menus](https://www.trendhunter.com/trends/new-food-items.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md) - [Frozen Convenience Store Pizzas](https://www.trendhunter.com/trends/national-pizza-party-days.md)