# Vegan Pizza Convenience Options 7-Eleven Canada Launched Beyond Meat Pizzas in the GTA By Grace Mahas | Published 2019-08-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/7eleven-canada References: [vegnews](https://vegnews.com/2019/8/7-eleven-launches-beyond-meat-pizzas-in-canada) & [beyondmeat](https://www.beyondmeat.com/?Seceef) As more customers seek [plant-based food options](https://www.trendhunter.com/trends/bosh-range), GTA-based shoppers can now conveniently purchase [vegan pizza](https://www.trendhunter.com/trends/papa-johns-and-la-vie) at 7-Eleven Canada stores across Toronto and Mississauga, Ontario. The locations will now carry Beyond Sausage & Roasted Veggie Pizza that will be available to purchase as a heated to-go option or as a frozen "take and bake" option. The partnership marks a significant moment for the vegan brand Beyond Meat. While it has become popular in grocery stores and quick-serve restaurants across the globe, this will be the brand's "first entry into the [convenience-store industry](https://www.trendhunter.com/trends/blue-green-meals)." The success of this launch will speak to consumers' desires for accessible and convenient vegan options and the increasing demographic of flexitarian consumers who are interested in consuming plant-based foods occasionally. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Convenient Plant-based Options:** Convenience stores are beginning to offer more plant-based options, catering to the growing demand for convenient vegan food. - **Expansion of Vegan Brands:** Vegan brands are seeking opportunities to enter new industries, like convenience stores, to reach a wider consumer base. - **Flexitarian Consumer Market:** The rise of flexitarian consumers presents an opportunity for businesses to provide occasional plant-based options to cater to this growing demographic. ### Where This Applies - **Convenience Store Industry:** Convenience stores have the potential to disrupt the food industry by offering more diverse plant-based options to cater to changing consumer preferences. - **Vegan Food Industry:** Vegan food brands can tap into the convenience store industry to expand their reach and introduce their products to a new segment of consumers. - **Fast Food Industry:** Quick-serve restaurants can learn from convenience stores and explore partnerships with vegan brands to offer more accessible vegan options to their customers. ## Related on Trend Hunter - [Plant-Based Beef Pizzas](https://www.trendhunter.com/trends/plant-based-beef-pizza.md) - [Plant-Based Meat Pizzas](https://www.trendhunter.com/trends/new-york-sicilian.md) - [Convenience Store Pizza Options](https://www.trendhunter.com/trends/7-eleven-pizzas.md) - [Vegetarian Sausage Pizzas](https://www.trendhunter.com/trends/vegetarian-sausage.md) - [Plant-Based Meat Pizzas](https://www.trendhunter.com/trends/blackbird-plant-based-pizza.md) - [Personal-Sized Plant-Based Pizzas](https://www.trendhunter.com/trends/plantbased-pizzas1.md) - [Vegan QSR Pizza Options](https://www.trendhunter.com/trends/pepperonnay.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Ready-to-Eat Vegan Pizzas](https://www.trendhunter.com/trends/dr-oetker-1.md)