# Frozen Soda Brand Refreshments 7-Eleven and MTN DEW Teamed Up for New Drinks By Michael Hemsworth | Published 2024-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7eleven-and-mtn-dew References: [csnews](https://csnews.com/7-eleven-teams-mtn-dew-exclusive-offerings) & [7-eleven](https://www.7-eleven.com)  7-Eleven and [MTN DEW](https://www.trendhunter.com/trends/summer-dew-delights) announced an exclusive collaboration that will see the retailer providing customers with a series of flavorful refreshments that they can't get anywhere else. The drinks include the MTN DEW Infinite Swirl and the [Freedom Fusion](https://www.trendhunter.com/trends/mtn-dew-sodas), which are each crafted with a premium flavor experience in mind that's different from what's presently available. The Infinite Swirl has a tropical punch flavor with pineapple and berry fusion notes in every sip, and comes in 20-ounce bottles. The Freedom Fusion comes in the form of the [7-Eleven Slurpee](https://www.trendhunter.com/trends/7eleven-fall-drinks) that boasts a frosty white color with a peachy lemonade flavor. Senior Vice President of Merchandising (Vault & Proprietary Beverages) Dennis Phelps spoke on the 7-Eleven and MTN DEW drinks saying, "7-Eleven and Mtn Dew both share a passion for innovation and this summer we're giving fans not one, but two bold new flavors to add to their roster of favorite drinks. These are a perfect summer addition to our beverage vault and Slurpee machine and we can't wait for fans to give them a try." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 71% | Freshness: 25% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Exclusive Beverage Partnerships:** Unique collaborations between convenience stores and major beverage brands create exclusive product offerings that enhance customer loyalty. - **Flavor Innovation in Soft Drinks:** Combining unconventional flavor profiles, such as tropical punch with pineapple and berry, offers new taste experiences for consumers. - **Frozen Drink Revitalization:** Innovative frozen beverages like the 7-Eleven Slurpee with peachy lemonade flavor attract customers seeking refreshing and unique summer treats. ### Who This Affects Most - **Convenience Stores:** Convenience stores benefit from exclusive beverage offerings, drawing in customers with products they can't find anywhere else. - **Soft Drink Manufacturing:** Soft drink manufacturers exploring new flavor combinations can capture market interest and set trends in the beverage industry. - **Frozen Beverage Equipment:** The demand for innovative frozen drinks drives growth in the market for advanced slushie and frozen beverage dispensing machines. ## Related on Trend Hunter - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Exclusive Summer Beverage Flavors](https://www.trendhunter.com/trends/summer-dew-delights.md) - [Ice Pop-Flavored Sodas](https://www.trendhunter.com/trends/mtn-dew-summer-freeze.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Frozen Flavor Sports Drinks](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Spring Break-Inspired Sodas](https://www.trendhunter.com/trends/mtn-dew-baja-blast-flavors.md) - [Citrus-Flavored Soda Drink Mixes](https://www.trendhunter.com/trends/mtn-dew-drink-mix.md)