# Forest-Driven Menswear Campaigns 7 Diamonds Takes to the Woods for its Exciting New Campaign By Shawn Stolfus | Published 2014-11-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/7diamonds-fw14-campaign References: [7diamonds](http://www.7diamonds.com/campaign) & [7diamonds](http://www.7diamonds.com) 7 Diamonds Clothing Co. goes on a forest adventure up the Pacific Coast Highway this season to showcase some new [bold FW14 styles](https://www.trendhunter.com/trends/studio-nicholson-fw25) for its latest campaign. The season brings out fashion-forward leathers, [pea coats, sweaters](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) and the brand's [famous button down shirts](https://www.trendhunter.com/trends/a-days-march). This campaign featured models Cesar Casier, Kris Koslop and Austin Victoria to represent the brand's movement into late 2014. The brand itself continues to reinvent itself each season by bringing bolder styles to its customers new and old. The styling of the shoot also puts several of the looks together and ready to wear this fall. Using the epic Big Sur forest as a background of trees, streams and later the famous Bixby bridge really pulls this campaign together and makes it something worth taking a look. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Forest-driven Menswear:** Opportunity for fashion brands to create campaigns inspired by nature and showcase bold styles in natural settings. - **Bold FW14 Styles:** Opportunity for clothing companies to introduce daring and fashion-forward designs for the fall/winter season. - **Reinventing Fashion Each Season:** Opportunity for fashion brands to consistently refresh and innovate their offerings to attract both new and existing customers. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to use nature as a backdrop for campaigns and showcase new collections. - **Clothing:** Opportunity for clothing companies to create bold and daring designs for the fall/winter season. - **Marketing:** Opportunity for marketing agencies to help fashion brands reinvent their image each season and create impactful campaigns. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md)