# Futuristically Textured Fashion The 74 Magazine 'HOKKUS POKUS' Editorial is Vibrantly Dark By Meghan Young | Published 2012-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/74-magazine-hokkus-pokus References: [behance.net](http://www.behance.net/gallery/HOKKUS-POKUS-74-Magazine/5635567) & [porodina.net](http://www.porodina.net/) The 74 Magazine 'HOKKUS POKUS' editorial is at once vibrant and dark. The use of neon pinks and blues is not lost in the shadowy captures, which creates a futuristic film noir-like quality. Instead, they appear to be impossibly intensified, which adds an even stronger dynamic touch to the photo series. Shot by Elizaveta Porodina, a photographer based in Munich, Germany, the 74 Magazine 'HOKKUS POKUS' editorial stars model Asia. Styled by Lorand Lajos, the lithe beauty is clad in wearable art that is full of texture. From rose-like gowns to aluminum foil shirts and plastic skirts, the outfits are as outrageous as they are stunning. They were perfected by beauty artist Heiko Palach, who worked with multi-hued wigs and red lips. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Neon Fashion:** Opportunity for clothing brands to incorporate neon colors and futuristic textures into their designs. - **Wearable Art:** Artists and designers can create unique clothing pieces that are both visually impressive and functional. - **Film Noir Fashion:** Fashion industry can draw inspiration from film noir aesthetics to create edgy and dramatic collections. ### Sectors Adopting This - **Fashion:** Clothing brands can explore innovative design techniques and materials to create futuristic fashion trends. - **Art:** Artists can merge their creativity with fashion by creating wearable art pieces that showcase their unique style. - **Entertainment:** Film and television industries can incorporate film noir fashion into their costume designs for a visually captivating experience. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)