# Co-Created Web3 Vodkas 721 Vodka is Named After the Framework for Managing NFTs By Laura McQuarrie | Published 2024-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/721-vodka References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/07/degen-debuts-web3-vodka/) & [degendistillery](https://www.degendistillery.com/721)  721 Vodka is a [super-premium vodka](https://www.trendhunter.com/trends/zarova-vodka) by [Degen Distillery](https://www.trendhunter.com/trends/degen-distillery) and its Degeneration community, and it's a first-of-its-kind [Web3 vodka](https://www.trendhunter.com/trends/johnnie-walker-1) that's changing the way products in the alcohol industry are created and distributed. The vodka gets its name from ERC-721, the technical framework for managing non-fungible tokens, or NFTs. This co-created vodka is filtered once for a smooth, warm taste with a hint of spice and a long, sweet finish. As Sammy Verghese, co-founder and CEO of Degen Distillery, says, "We are co-creating and leading something unprecedented in any industry–revolutionizing the traditional DTC model. We’ll be direct to community, changing the roles of ‘consumers’ to ‘co-creators.'" 721 Vodka launched at Three Friday Nights series and will debut in the UK before launching in Europe and the United States in 2024. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 81% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Co-creation Products:** Using a collaborative approach, this trend transforms consumers into active participants in product development. - **Web3 Integration:** Incorporating blockchain technology, products are being managed through NFT frameworks, enhancing transparency and ownership. - **Direct-to-community Distribution:** Shifting away from traditional direct-to-consumer models, businesses are engaging communities for more personalized distribution. ### Who This Affects Most - **Alcohol and Spirits:** Innovative approaches to creating and distributing beverages are reshaping the alcohol industry. - **Blockchain Technology:** The integration of NFTs and blockchain principles is opening new pathways for product management and community engagement. - **E-commerce:** Advanced distribution methods that involve community participation are redefining e-commerce strategies. ## Related on Trend Hunter - [Crowd-Created Vodkas](https://www.trendhunter.com/trends/degen-distillery.md) - [Limited-Edition Web-Designed Bottles](https://www.trendhunter.com/trends/hennessys-web3-platform.md) - [Diamond-Filtered Vodka Shooters](https://www.trendhunter.com/trends/three-sixty-fusion1.md) - [NFT-Backed Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-1.md) - [Wellness-Focused Vodka Beverages](https://www.trendhunter.com/trends/functional-wellness-ingredients.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Premium Unfiltered Vodka Spirits](https://www.trendhunter.com/trends/zakuska-vodka.md) - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Web3 Cognac Platforms](https://www.trendhunter.com/trends/h3nsy.md)