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# Weather-Adaptive 70s-Inspired Outerwear
Welter Shelter Spring/Summer 2018 Fuses Nature and Man

By Kalin Ned | Published 2018-05-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/70sinspired-outerwear
References: [weltershelter](https://www.weltershelter.com/)

Amsterdam-based brand Welter Shelter's Spring/Summer 2018 lineup is comprised of 60s- and 70s-inspired outerwear silhouettes that are a fashionable interpretation of the Land Art movement—also referred to as Earth Art or Environmental Art, it is a style that protests plastic aesthetics by using natural materials.

Much like the movement, Welter Shelter focuses on an earthy ambiance. The 70s-inspired outerwear pays strong attention to [versatility, functionality and breathability](https://www.trendhunter.com/trends/soeur-x-kway). The silhouettes are highly weather-adaptable, as the fabrics are [waterproof and windproof](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection). The Spring/Summer 2018 collection also features [waxed-coated cotton](https://www.trendhunter.com/trends/stone-island-marina-aw25) that adds to the intended earthy appearance, as well as a special climate control program that responds with regard to the external environment.

Photo Credits: [Dennis Swiatkowski](https://dennisswiatkowski.com/)

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 89% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **70s-inspired Outerwear:** Disruptive innovation opportunity: Develop sustainable outerwear using natural materials in nostalgic 70s-inspired designs.
- **Weather-adaptable Fashion:** Disruptive innovation opportunity: Create clothing that responds to external weather conditions for enhanced comfort and adaptability.
- **Environmentally-focused Design:** Disruptive innovation opportunity: Design fashion that protests plastic aesthetics and emphasizes the use of eco-friendly materials.

### Industries Being Reshaped

- **Fashion Industry:** Disruptive innovation opportunity: Introduce eco-friendly and weather-adaptable outerwear designs to the fashion market.
- **Sustainable Fashion Industry:** Disruptive innovation opportunity: Merge nostalgic 70s-inspired designs with sustainable and weather-adaptable materials.
- **Outdoor Apparel Industry:** Disruptive innovation opportunity: Incorporate weather-adaptable fabrics and eco-friendly materials into the production of outdoor apparel.

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