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# Flamboyant 70s Menswear
Vogue Hommes' 'Château Rouge' Editorial Highlights Bold and Retro Looks

By Jana Pijak | Published 2015-11-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/70s-menswear
References: [fuckingyoung.es](http://fuckingyoung.es/chateau-rouge/)

Brandon Bailey, Jackson Hale and others star in '[Château Rouge](https://www.trendhunter.com/trends/signature-engagement-collection),' a 70s menswear feature that is lensed for [Vogue](https://www.trendhunter.com/trends/no-rules-club) Hommes. Captured by photographer Paolo Roversi, this editorial highlights the decade's flamboyant and opulent wardrobe staples.

In addition to its abundance of silk and bow-accented shirts -- popular among lovers of disco -- this editorial highlights other statement pieces like colorful fur coats that are paired with patterned trousers. Following in the footsteps of womenswear runway fads, 70s menswear has made a major comeback in recent months.

'Château Rouge' celebrates the decade's bold and fearless menswear styles and is outfitted by Robbie Spencer. Gracing Vogue Hommes' Fall/Winter 2015 issue, this editorial features fashions from labels like Marc Jacobs, Louis Vuitton and [Dior](https://www.trendhunter.com/trends/dior-paradise) Homme among other names.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 92% | Activity: 73% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Retro Menswear:** The increasing popularity of 70s menswear provides opportunities for retailers to offer vintage inspired clothing lines.
- **Bold Color and Prints:** The trend towards bold and colorful statement pieces in menswear creates opportunities for designers to incorporate vibrant color schemes and patterns in their collections.
- **Flamboyant Outerwear:** The resurgence of flamboyant outerwear, such as patterned fur coats, presents an opportunity for fashion companies to develop innovative and bold designs for jackets and coats.

### Where This Applies

- **Apparel:** The fashion industry, specifically menswear, should be aware of the current trends towards retro and flamboyant styles to better target their marketing campaigns and product development.
- **Retail:** Retailers can capitalize on the popularity of 70s menswear by offering vintage inspired clothing and accessories or by incorporating bold and colorful pieces into their collections.
- **Fashion Design:** The trend towards bold and flamboyant menswear provides opportunities for designers to experiment with designs featuring unique combinations of color and pattern for clothing, accessories, and outerwear.

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