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# Retro-Infused Fashion Stylings
CMMN SWDN's New Collection Boasts a Classic 70s Cool

By Kalin Ned | Published 2018-05-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/70s-cool
References: [hypebeast](https://hypebeast.com/2018/4/017-cmmn-swdn-spring-summer-2018-editorial) & [017shop](https://017shop.ca/collections/mens-cmmn-swdn)

Contemporary menswear fashion label CMMN SWDN exclusively focuses on the classic 70s cool aesthetic for its upcoming Spring/Summer 2018 collection. The line-up boasts patterned designs, silky smooth short sleeve button-ups, shin-high socks with slip-on flip-flops, checkered pants and more. The incredibly retro aspect of the men's collection, which carries the name 'Tropical Deco' — perhaps a clever reference to the art deco movement as a potential form of inspiration for CMMN SWDN's Spring/Summer 2018 designs, is commemorated in a chic and well-styled editorial by Canadian retailer /017.

The photographs successfully communicate the aforementioned 70s cool aspect of the collection in a variance of styles. From the representations that highlight the exceedingly warm color palette of the [summer-ready silhouettes](https://www.trendhunter.com/trends/marmot-1) to those that undertake an edgier ambiance with sleek black and white imagery.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 86% | Activity: 69% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **70s Fashion Revival:** Fashion designers can explore retro-inspired styles from the 70s to create collections to cater to the current fashion taste.
- **Art Deco Influence:** Incorporating the iconic art deco style in fashion designs, such as patterns and prints, can create a unique style fusion while still retaining a classic taste.
- **Warm Color Palette:** Designers can experiment with warmer color palettes for summer collections, embracing bright and exciting hues to create a summer look and feel.

### Sectors Adopting This

- **Fashion:** Fashion designers can use this trend to create retro-inspired collections for their customers.
- **Photography:** Photographers can explore vintage aesthetics in their work, creating editorials that feel like they came from a different era.
- **Marketing:** Brands can focus on marketing themes that emphasize old-school and vintage aesthetics by creating visually stunning ad campaigns for their potential clients and fans.

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