# Retro Vacationing Editorials Eddie Pettersson Vacations Wearing 70s Beachwear By Vasiliki Marapas | Published 2014-11-28 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/70s-beachwear References: [c-heads](http://www.c-heads.com/2014/11/27/eddie-by-wiissa-for-c-heads/) & [wiissa](http://www.wiissa.com/) Eddie Pettersson models 70s beachwear for this exclusive C-Heads editorial, shot by photography duo 'wissa.' The 70s were a magical era, especially in terms of music and counter-cultural revolution. This editorial draws from that prolific time, but in a much more laid-back way. Pettersson takes the easygoing, [free love mentality](https://www.trendhunter.com/trends/california-holiday) of the decade as she sprawls out on the beach in [psychedelic swimwear](https://www.trendhunter.com/trends/fioretta) and bug-eyed retro shades. Her cool style came courtesy of stylist Chloe Chippendale from Stoned Immaculate Vintage, but her lackadaisical attitude is all her own. The editorial harkens back to a time when "Vacationers made sure to capture their LA holiday all on Super 8 film and spend their days [sun bathing in the sand](https://www.trendhunter.com/trends/golden-hour-getaway-collection)." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 12% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** Disruptive innovation opportunities lie in reviving and reimagining iconic fashion trends from the past. - **Nostalgia Marketing:** Opportunities for disruptive innovation exist in leveraging the power of nostalgia to create impactful marketing campaigns. - **Vintage Photography:** Disruptive innovation can be found in modernizing and adapting vintage photography techniques to create unique visual experiences. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation can be explored in the fashion and apparel industry by incorporating retro styles and designs into contemporary collections. - **Advertising and Marketing:** Opportunities for disruptive innovation exist in the advertising and marketing industry by tapping into nostalgia and creating campaigns that resonate with consumers. - **Photography and Visual Arts:** Disruptive innovation opportunities arise in the photography and visual arts industry by blending vintage aesthetics with modern technology to create unique visual experiences. ## Related on Trend Hunter - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Retro Surf-Nostalgic Boutique Hotels](https://www.trendhunter.com/trends/sea-sea.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md)