# Mycelium-Based Chicken Meals 70/30 Foodtech Mimics Shredded Chicken with Mycelium Protein By Laura McQuarrie | Published 2022-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7030-foodtech References: [vegconomist](https://vegconomist.com/fungi-mushrooms-mycelium/70-30-launches-mycelium-based-chicken-to-chinese-market/)  70/30 Foodtech is the Chinese start-up that's among the first to bring mycelium protein to the Chinese market and in doing so it is introducing a new kind of alternative meat that's said to mimic the properties and nutritional profile of shredded chicken. The meals made with mycelium protein are intentionally crafted to provide "functional meal plans for the busy white-collar professionals living in tier 1 cities of the country." These alternative meat meals from the start-up include everything from [dumplings to burgers](https://www.trendhunter.com/trends/plantbased-deli-meats) with a focus on being low in carbs, calories and fat and being high in protein. These alternative meat products speak to the "average ‘996’ worker in cities" and those who are open to exploring innovative plant-based food from 70/30 Foodtech. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 23% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mycelium-based Alternative Meat:** The rise of mycelium-based protein as a sustainable and healthy alternative to traditional meat offers opportunities for disruption in the food industry. - **Functional Meal Plans for White-collar Professionals:** Creating meals specifically targeted towards busy, health-conscious professionals provides opportunities for innovation in the meal delivery and catering industries. - **Innovative Plant-based Food:** As consumer demand for plant-based options continues to grow, there are opportunities for disruption in the food and beverage industry by developing creative and delicious plant-based products. ### Industries Being Reshaped - **Alternative Protein Industry:** The development and production of mycelium-based proteins for use in plant-based food and alternative meat products offers opportunities for disruption in the alternative protein industry. - **Meal Delivery Services Industry:** Creating specifically targeted meal plans for busy professionals offers opportunities for innovation within the meal delivery services industry. - **Plant-based Food and Beverage Industry:** In response to growing consumer demand for plant-based options, there are opportunities for disruption in the plant-based food and beverage industry by creating new and innovative products. ## Related on Trend Hunter - [Mushroom-Derived Hybrid Meats](https://www.trendhunter.com/trends/mush-foods.md) - [Mycelium-Based Meat Alternatives](https://www.trendhunter.com/trends/infinite-roots.md) - [Whole Cut Alt Meats](https://www.trendhunter.com/trends/meati-launched.md) - [Mycelium-Based Breakfast Patties](https://www.trendhunter.com/trends/meati-breakfast-patties.md) - [Customizable Mycelium Mixes](https://www.trendhunter.com/trends/50cut.md) - [Alt Meat Minces](https://www.trendhunter.com/trends/matr-fungi-mince.md) - [APAC-Focused Protein Alternatives](https://www.trendhunter.com/trends/kinokotech.md) - [Mycelium-Based Meatless Products](https://www.trendhunter.com/trends/meati-foods-animal-free-meat.md) - [Crispy Mycelium Nuggets](https://www.trendhunter.com/trends/meati-foods-crispy-bites.md)