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# $70,000 Champagne Cellars
Porsche for Veuve Clicquot: Vertical Limit

By Noora Abu Eitah | Published 2008-05-26 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/70000-luxurious-champagne-cellar-vertical-limit
References: [64.233.179.104](http://64.233.179.104/translate_c?hl=fr&ie=UTF-8&oe=UTF-8&langpair=fr|en&u=http://www.luxuryissues.com/2008/05/vertical-limit.html&prev;=/language_tools) & [&imgrefurl=http](http://images.google.ca/imgres?imgurl=http://www.appliancist.com/veuve-clicquot-vertical-limit-wine-cellar.JPG)

Created by [Porsche Design](https://www.trendhunter.com/trends/porsche-design-roadster-aluminum-collection) exclusively for the [Veuve Clicquot](https://www.trendhunter.com/trends/simon-porte-jacquemus) champagne house, the **Vertical Limit** is a stunning champagne cellar that keeps bottles at their proper temperature (12°C). It has a stainless steel exterior that will leave you breathless. Every piece of the cellar is made by hand, which adds to its quality.

A limited set of 15 Vertical Limit cellars are available for $70 000 a piece, which is not bad considering it comes with 12 magnums of Veuve Clicquot of the best vintage wines.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 42% | Activity: 15% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Luxury Cellars:** The trend of luxury cellars designed by high-end brands like Porsche presents a disruptive innovation opportunity for upscale beverage brands to enhance their customer experience and differentiate themselves in the market.
- **Handcrafted Excellence:** The trend of handcrafted excellence in product design, as exemplified by the Vertical Limit cellar, offers a disruptive innovation opportunity for artisanal brands in various industries to create unique, high-quality products that cater to discerning consumers.
- **Ultra-premium Bundles:** The trend of offering ultra-premium bundles, such as the Vertical Limit cellar with 12 magnums of Veuve Clicquot vintage wines, presents a disruptive innovation opportunity for luxury brands across industries to create exclusive, high-value offerings that attract affluent customers.

### Industries Being Reshaped

- **Beverage:** The beverage industry can leverage the trend of luxury cellars to create innovative and visually striking storage solutions that elevate the drinking experience and cater to connoisseurs.
- **Design and Manufacturing:** The design and manufacturing industry can explore the trend of handcrafted excellence to develop high-quality, customizable products that appeal to individuals seeking unique and meticulously crafted items.
- **Luxury Goods:** The luxury goods industry can embrace the trend of ultra-premium bundles to curate exclusive, high-value packages that offer a complete luxury experience and attract affluent consumers seeking exclusivity.

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