If you've ever tried using the iPod FM transmitters (which suck), you'll be happy to know that as of 2007, 70% of all US automobiles are going to include integration for your MP3 player.
"Apple has announced it has teamed up with Ford Motor Company, General Motors and Mazda to deliver seamless iPod integration across the majority of their brands and models." - Giz Magazine
Implications - In today's fast-paced society, consumers are constantly seeking ways to ensure a certain degree of convenience. Commonly used technology that is easily integrated into other everyday activities will certainly appeal to such consumers. It is imperative that companies that can create products that assist consumers in living more efficient lives if they hope to develop a loyal customer base within today's thronged society.