# Ethical Perfume Line Partnerships 7 Virtues Partners with Suppliers in Rebuilding Countries By Ell Smith | Published 2018-06-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/7-virtues References: [psfk](https://www.psfk.com/2018/06/sephora-7-virtues-perfume-conflict-zones.html) & [the7virtues](https://www.the7virtues.com/) [Sephora](https://www.trendhunter.com/trends/highend-eau-de-parfum) has embarked on diversifying its inventory, offering consumers a wider selection of [clean and sustainable cosmetic products](https://www.trendhunter.com/trends/indulgent-vegan-fragrances) and the latest to hit the brand's shelves is a [new perfume by 7 Virtues](https://www.trendhunter.com/trends/cos-perfumery). 7 Virtues Peace Perfume is made with ingredients sourced from war-torn and re-building areas. The fragrance company partners with local suppliers and pays above-market price for their items, like orange peels and rose oils, that may otherwise be difficult to sell during times of conflict. Thanks to the new Sephora partnership, 7 Virtues can expand its line to work with farms in Haiti, Madagascar, Rwanda, Israel, Iran and India. The company's founder, Barb Stegemann, hopes the ethical business model will inspire other companies to "partner with suppliers in rebuilding countries." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Beauty Products:** Offering consumers clean and sustainable cosmetic products continues to gain attention in the beauty industry, presenting an opportunity for disruptive innovation. - **Socially Responsible Production:** Increasing demand for products and services produced in a socially responsible way presents an opportunity for companies across industries to implement ethical business models and partnerships. - **Supply Chain Transparency:** Consumers are increasingly interested in knowing where their products come from and companies can leverage this trend by providing increased transparency in their supply chain. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty industry can partner with suppliers in rebuilding countries to create ethical beauty products that appeal to consumers who prioritize sustainability and transparency. - **Fashion and Apparel:** Following the trend of social responsibility, fashion companies can diversify their inventory and incorporate ethically produced items in their product lines. - **Food and Beverage:** The food and beverage industry can follow in the footsteps of 7 Virtues by partnering with local suppliers and paying fair prices to support ethical and sustainable sourcing. ## Related on Trend Hunter - [Candied Lychee Fragrances](https://www.trendhunter.com/trends/candied-lychee.md) - [Limited-Edition Patriotic Fragrances](https://www.trendhunter.com/trends/eau-america.md) - [Plant-Based Aromatherapeutic Fragrances](https://www.trendhunter.com/trends/aromatherapeutic-fragrance.md) - [Perfume-Inspired Gelato Flavors](https://www.trendhunter.com/trends/the-7-virtues-and-on-third-thought.md) - [Ethical Cosmetics Campaigns](https://www.trendhunter.com/trends/sabrina-elba.md) - [High-End Eau de Parfums](https://www.trendhunter.com/trends/highend-eau-de-parfum.md) - [Clean Eau de Parfums](https://www.trendhunter.com/trends/beautycounter-fragrances.md) - [Curated Artisanal Perfume Collections](https://www.trendhunter.com/trends/artisanal-perfumery.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md)