# Sinful Watches The 7 Sins Collection by MB Watches are Beautiful By Amanda Chang | Published 2010-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/7-sins-collection-by-mb-watches1 References: [bornrich.org](http://www.bornrich.org/entry/mb-watches-unveils-7-sins-its-first-collection-portraying-the-deadly-sins/) & [mb-watches](http://www.mb-watches.com/flash#/Montres-sur-mesure_1) High-end watch designer Mikaël BOURGEOIS recently released the [first collection](https://www.trendhunter.com/trends/rag-bone1) of 7 Sins Collection by MB Watches. Made with [Swiss movement](https://www.trendhunter.com/trends/grand-seiko-elegance-collection) and specially designed with [precious metals](https://www.trendhunter.com/trends/piaget-altiplano-skeleton-mtiers-dart) between Switzerland and France, each watch has its own unique shape, design, color, function and name of a deadly sin. Beautifully crafted, you will embody the very essences of envy, sloth, gluttony, wrath, lust, greed and pride. From prices that reach up to $156,530, simply put, the 7 Sins Collection by BM Watches are to die for. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 57% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Luxury Watch Collections:** The rise of high-end watch collections focused on unique designs and themes presents an opportunity for innovative and luxurious timepiece creations. - **Precious Metal Integration:** The integration of precious metals in watch designs creates an opportunity for luxury brands to offer exclusive and highly valuable timepieces. - **Emotional Storytelling:** Watch collections themed around human emotions, such as the 7 deadly sins, allow brands to connect with consumers on a deeper, more emotional level. ### Who This Affects Most - **Luxury Watch Manufacturing:** Luxury watch manufacturers can capitalize on the trend of unique watch collections by incorporating exquisite design and craftsmanship for sophisticated customers. - **Precious Metal Investment:** The demand for watches with precious metal integration provides a potential opportunity for the precious metal industry to collaborate and cater to luxury watch brands. - **Marketing and Branding:** Marketing and branding agencies specializing in emotional storytelling can assist watch manufacturers in creating captivating narratives around their collections, appealing to consumers' emotions and desires. ## Related on Trend Hunter - [Sin-Inspired Artful Plates](https://www.trendhunter.com/trends/sinful-feast.md) - [Gold-Plated Leather Watches](https://www.trendhunter.com/trends/heaven-mayhem.md) - [Gilded Smartwatch Models](https://www.trendhunter.com/trends/caviar-apple-watch-series-7.md) - [Ultra-Sophisticated Chronograph Watches](https://www.trendhunter.com/trends/chronograph-watch1.md) - [Premium Sapphire Watch Collections](https://www.trendhunter.com/trends/rm-7501.md) - [Luxe Mechanical Watches](https://www.trendhunter.com/trends/lvdb03-louis-varius-project.md) - [Asymmetrical Shadowy Wristwatches](https://www.trendhunter.com/trends/good-evil-omen.md) - [Minimalist Refined Timepieces](https://www.trendhunter.com/trends/azazel.md) - [Thematic Dragon-Inspired Timepieces](https://www.trendhunter.com/trends/dragon-inspired-timepieces.md)