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# Comfortable Luxury Cars
BMW's 2016 '7 Series' is the Brand's Most Technologically Advanced Car

By Christopher Magsambol | Published 2015-09-09 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/7-series
References: [wallpaper](http://www.wallpaper.com/lifestyle/executive-decision-bmw-reveals-the-new-groundbreaking-7-series/9562) & [theglobeandmail](http://www.theglobeandmail.com/globe-drive/in-photos-2016-bmw-7-series-inside-and-out/article26173407/)

[BMW's](https://www.trendhunter.com/trends/bmw-x7) 2016 [7 Series](https://www.trendhunter.com/trends/twotone-x7) pushes the boundaries for luxury and technology. The interior of the car has the look and feel of a luxury hotel, giving its driver the sanctuary that her or she may need. The 7 Series' interior boasts an elegent combination of quilted leather and inlaid wood, contrasted by galvanized metal for all the car's buttons. The car also features the latest in laser-light technologies both in the interior and exterior.

The 7 Series' capabilities are also impressive, starting with [self-parking](https://www.trendhunter.com/trends/yangwang-u7). A driver can exit the car and direct the car to either move forwards or backwards, if a driver is having difficulty. The car is also equipped with the latest iDrive touchpad with increased usability.

The newest BMW 7 Series perfectly marries modern luxury while maximizing the brand's technological prowess.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 98% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Technologically Advanced Luxury Cars:** Disruptive innovation opportunity: Develop luxury cars that combine cutting-edge technology with luxurious design elements.
- **Integrated Self-parking Systems:** Disruptive innovation opportunity: Create self-parking systems that allow drivers to conveniently exit their cars and remotely direct them to park.
- **Enhanced In-car User Interfaces:** Disruptive innovation opportunity: Build user-friendly and intuitive in-car interfaces that incorporate the latest touchpad and usability technologies.

### Industries Being Reshaped

- **Automotive:** Disruptive innovation opportunity: Innovate and introduce advanced luxury car models with superior technology and design.
- **Hospitality:** Disruptive innovation opportunity: Collaborate with luxury car manufacturers to create interiors that provide a hotel-like luxury experience.
- **Technology:** Disruptive innovation opportunity: Develop cutting-edge technologies for luxury cars, such as advanced self-parking systems and user-friendly interfaces.

## Related on Trend Hunter

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