# Poolside Lounging Looks The 7 for All Mankind Spring 2011 Campaign is Californian Chic By Renee Ramsarran | Published 2011-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/7-for-all-mankind-spring-2011 References: [fashiongonerogue](http://fashiongonerogue.com/angela-lindvall-7-mankind-spring-2011-campaign/) & [7forallmankind](http://www.7forallmankind.com/) The 7 for All Mankind Spring 2011 [ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) evokes a casual, yet chic sophistication. Featuring Angela Lindvall, the campaign showcases this season's hottest [denim looks](https://www.trendhunter.com/trends/torrid-jeans-for-life) on the sun-kissed model, alongside the equally tanned and handsome Sam Webb. Lounging poolside in true California style, the Angela Lindvall for 7 For All Mankind Spring 2011 campaign was shot by world-renowned [fashion photographers](https://www.trendhunter.com/trends/alessandro-micheles) Mert Alas and Marcus Piggott. **Implications** - After browsing through the 7 for All Mankind Spring 2011 Campaign, it's immediately obvious that professional photographers were at work in its creation. Captured with focused and controlled simplicity, the shoot is straight-forward and elegant all at once. This is a sizzling shoot that is perfect for summer. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Poolside Fashion Campaigns:** Fashion campaigns featuring poolside scenes as a key element could be a trend to explore - **Casual Chic Denim:** Denim brands can experiment with casual and chic styles to create sophisticated collections - **Collaboration with Fashion Photographers:** Fashion brands hiring professional photographers to enhance the quality of their campaigns is a trend to consider ### Industries Being Reshaped - **Fashion:** This trend applies directly to the fashion industry, especially to denim brands - **Photography:** Professional photography is essential to creating impactful fashion campaigns and this trend could be applied to the photography industry - **Lifestyle:** The trend of poolside lounging and casual chic is also applicable to the lifestyle industry such as outdoor living products ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)