# Digital NFT Slurpee Collectibles 7-Eleven is Launching a New Slurpee-Themed NFT Program on Polygon By Kanesa D | Published 2023-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/7-eleven References: [bitcoininsider.org](https://www.bitcoininsider.org/article/219646/7-eleven-launching-free-slurpee-nfts-polygon) & [7-eleven](https://7-eleven.ca/)  7-Eleven is experimenting with digital collectibles with the launch of its all-new Slurpee NFT experience. Exclusive to mobile devices, the Slurpee NFT creation process offers users the chance to showcase their creativity with a virtual Slurpee cup and four flavors to choose from – Cherry, Blue Raspberry, Pina Colada, and Summertime Citrus. This innovative endeavor allows 7-Eleven customers to engage with digital assets in the form of NFTs, enabling them to showcase their individuality and personal preferences within the Slurpee experience. After they've been created and customized, the 7-Eleven 'Find Your Slurpee Vibe' collectibles are licensed exclusively to the owner, which means there is no transferring, selling, or gifting. Consumers can either proceed to claim their "Slurpee Vibe Digital Collectible' or test out a new flavor. Image Credit: 7-Eleven ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 16% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Digital Collectibles:** Disruptive innovation opportunity: Explore the potential of creating and selling digital collectibles in various industries. - **NFT Creation Process:** Disruptive innovation opportunity: Develop platforms that allow users to create and customize NFTs based on their preferences. - **Virtual Experiences:** Disruptive innovation opportunity: Create immersive virtual experiences that allow users to engage with digital assets in unique and personalized ways. ### Who This Affects Most - **Retail:** Disruptive innovation opportunity: Integrate digital collectibles into retail experiences to attract and engage customers. - **Gaming:** Disruptive innovation opportunity: Incorporate NFTs and customizable virtual assets into gaming platforms to enhance user experiences. - **Art and Entertainment:** Disruptive innovation opportunity: Explore the intersection of NFTs, digital art, and entertainment to create new revenue streams and audience engagement. ## Related on Trend Hunter - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Frozen Soda Brand Refreshments](https://www.trendhunter.com/trends/7eleven-and-mtn-dew.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [Frozen Flavor Sports Drinks](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry.md) - [Cookie-Cola Slushies](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-slurpee.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Frozen Refreshment Flavored Almonds](https://www.trendhunter.com/trends/blue-diamond-almonds-cherry-slurpee.md) - [Mexican Beverage Brand NFTs](https://www.trendhunter.com/trends/jarritos-nfts.md)