# Samurai Fruit Juicers 7-Eleven Slurpee Ads Make Fresh-Squeezed Juice Extreme By Marissa Brassfield | Published 2009-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/7-eleven-slurpee References: [behance.net](http://www.behance.net/Gallery/7-Eleven-Slurpee_-Fruit-Got-Juiced_/249790) This clever campaign for the 7-Eleven Slurpee illustrates three [extreme ways to get fresh-squeezed juice](https://www.trendhunter.com/trends/killer-fruit). There's a samurai dropping a refrigerator atop a platter of fruit, a baseball pitcher hurling apples into an airplane turbine and a riot policeman ready to go to town on a bin of fruit with his nightstick. Since when was juicing fruit so: extreme? The clever [7-Eleven Slurpee campaign](https://www.trendhunter.com/trends/try-more-weird) was created by David Ponce de Leon. **Implications** - Leave it up to the genius David Ponce de Leon to create yet another [smashing product promotion](https://www.trendhunter.com/trends/just-feel-the-urjj). 7-Eleven was very smart to consider using him for this extreme ad. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Extreme Advertising:** The extreme concept of using samurais, baseball pitchers, and riot policemen in advertising campaigns can disrupt the traditional ways of promoting products. - **Fresh-squeezed Juice Trend:** The use of fresh-squeezed juice as a trendy and health-conscious beverage choice opens up opportunities for innovation in the fruit juicing industry. - **Creative Product Promotion:** The success of David Ponce de Leon's campaign demonstrates the potential for disruptive innovation in the field of product promotion and marketing. ### Sectors Adopting This - **Advertising Industry:** The extreme advertising concept showcased in the 7-Eleven Slurpee campaign presents opportunities for disruptive innovation in advertising techniques and strategies. - **Beverage Industry:** The trend towards fresh-squeezed juice as a popular beverage choice creates opportunities for disruptive innovation in the fruit juicing segment of the beverage industry. - **Marketing Industry:** The success of David Ponce de Leon's creative product promotion highlights disruptive innovation opportunities in marketing tactics and approaches. ## Related on Trend Hunter - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Youthful Convenience Store Campaigns](https://www.trendhunter.com/trends/rollup-refuel.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [Frozen Flavor Sports Drinks](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md)