# 7-Eleven Domonation Stop-Action Character Domo Takes Over Convenience Stores By Marissa Liu | Published 2009-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/7-eleven-and-domo-promotion References: [eatmedaily](http://www.eatmedaily.com/2009/10/domo-invades-7-eleven-stores/?so=f) & [slurpee](http://www.slurpee.com/Promotions/Domo/) Domo, the wildly popular Japanese stop-action character, is appearing this fall in an elaborate 7-Eleven and Domo promotion. Domo’s toothy brown face is plastered on everything imaginable and a new [Slurpee](https://www.trendhunter.com/trends/slurpee) flavor, [Fuji Frost](https://www.trendhunter.com/trends/strawberry-western) will accompany the campaign. The 7-Eleven and Domo promotion will consist of three collectible Slurpee cups, character straws, coffee cups and hilarious hot dog containers that would probably make Homer Simpson a little jealous. There’s even Domo schwag like hats, t-shirts and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven’s consumers “love crazy Japanese S#@ts.” Check out images from the promotion in the gallery above, courtesy of [Eat Me Daily](http://www.eatmedaily.com/2009/10/domo-invades-7-eleven-stores/?so=f), and see their coverage for even more photos. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Character Collaborations:** Promotions that feature popular characters from different media platforms, such as Domo, can create unique and appealing experiences for consumers. - **Collectible Merchandise:** Offering collectible items like Slurpee cups, straws, and coffee cups can drive consumer engagement and create a sense of exclusivity. - **Cultural Fusion Marketing:** Incorporating elements of different cultures, like the Japanese character Domo, into marketing campaigns can attract diverse audiences and create a buzz. ### Sectors Adopting This - **Convenience Store:** Convenience stores like 7-Eleven can benefit from character collaborations to enhance brand loyalty and attract new customers. - **Beverage:** The beverage industry can explore innovative promotional campaigns with collectible merchandise to increase sales and encourage repeat purchases. - **Entertainment:** The entertainment industry can leverage character collaborations to expand brand reach and create additional revenue streams through merchandise sales. ## Related on Trend Hunter - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [Retailer Dinosaur Product Ranges](https://www.trendhunter.com/trends/7eleven-jurassic-world-rebirth.md) - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Youthful Convenience Store Campaigns](https://www.trendhunter.com/trends/rollup-refuel.md) - [Festive Convenient Store Offerings](https://www.trendhunter.com/trends/food-beverages.md) - [Digital NFT Slurpee Collectibles](https://www.trendhunter.com/trends/7-eleven.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md)