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# Eco-Conscious Winter Outerwear Capsules
Save The Duck and Compound Released the 7 Elements Capsule

By Elena Rahman | Published 2021-12-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/7-elements
References: [savetheduck](https://www.savetheduck.ca/) & [thecmpdshop](https://www.thecmpdshop.com/collections/7-elements)

[Save The Duck](https://www.trendhunter.com/trends/save-khaki-united), a conscious alternative winter outerwear brand, and Compound teamed up to release the & Elements capsule collection. The [limited-edition Winter 2021/2022 collection](https://www.trendhunter.com/trends/fall-and-winter-line) features 100% cruelty-free and vegan products by the Italian brand. Compound, a creative agency, aims to showcase how the number seven represents spirituality, free-thinking, and creativity in the new outerwear and accessories collection.

Kevin Porter Jr from the [Houston Rockets](https://www.trendhunter.com/trends/mens-jewelry-brand) is featured in the line's promotional campaign. The 7 Elements capsule pays homage to the four natural elements defined by the Greeks and Romans: fire, water, earth, and air. Moreover, the collection includes a parka jacket, a long coat, a hat, gloves, and two hoodies, available for a limited time.

Image Credit: Save The Duck / Compound

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 56% | Activity: 43% | Freshness: 11%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Winter Capsule Collections:** Opportunities for winter outerwear brands to release limited-edition sustainable and cruelty-free capsule collections.
- **Vegan and Cruelty-free Outerwear:** Potential for the rise of vegan and cruelty-free outerwear as a conscious alternative to traditional winter wear.
- **Embracing Symbolism in Fashion:** Trend towards creative collaborations between fashion brands and agencies that utilize symbols to promote their collections.

### Where This Applies

- **Fashion Industry:** Potential for the fashion industry to expand into sustainable and conscious clothing lines, with a focus on winter outerwear.
- **Creative Agencies:** Opportunities for creative agencies to collaborate with fashion brands to create unique and meaningful collections that showcase the agency's creativity and values.
- **Athletic Apparel Industry:** Possibility for the athletic apparel industry to expand into eco-friendly and cruelty-free outerwear, incorporating elements of sustainability into their winter wear offerings.

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