# Nautical Menswear Lookbooks 7 Diamonds Takes Florals Prints to the High Seas By Shawn Stolfus | Published 2014-04-18 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/7-diamonds References: [7diamonds](http://www.7diamonds.com) & [7diamonds](http://www.7diamonds.com/lookbook) This season, 7 Diamonds Clothing Co. takes it's [Spring/Summer prints](https://www.trendhunter.com/trends/marie-oliver) on a [nautical trip in California](https://www.trendhunter.com/trends/set-sail). The brand added some new print styling to its already premium, high-quality shirts and other goods. An attention to detail has always been its forte and seems to ring true in this photo shoot. For this campaign, 7 Diamonds used models Chris Brown, Sterling Folkestad and Rachel Moore to represent the brands move towards a [younger demographic](https://www.trendhunter.com/trends/california-summer). Adding great views, a vintage boat and some great photography makes this a great shoot. Even though it is not quite summer, this campaign is sure to put you into the summer mood! Learn more about the brand at 7diamonds.com. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Nautical Prints:** Opportunity for fashion brands to incorporate nautical-inspired prints into their collections, appealing to consumers seeking a maritime aesthetic. - **Premium Menswear:** Potential for clothing companies to focus on creating high-quality, detailed menswear items that appeal to a younger demographic. - **Summer-inspired Campaigns:** Chance for brands to create photo shoots and campaigns that evoke a summer mood, even outside of the summer season. ### Who This Affects Most - **Fashion:** Fashion industry can explore the use of nautical prints and premium menswear to attract new customers and stand out in the market. - **Photography:** Photography industry can offer services centered around creating summer-inspired campaigns for brands, maximizing the use of great views and aesthetics. - **Marketing:** Marketing professionals can leverage the potential of summer-themed campaigns to create engaging advertising strategies that resonate with consumers. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)