# Architectural Menswear Lookbooks 7 Diamonds Uses Organic Architecture to Highlight Fashion for Men By Shawn Stolfus | Published 2015-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/7-diamonds-fall-winter References: [7diamonds](http://www.7diamonds.com/campaign) The 7 Diamonds Clothing Co. uses a mixture of contemporary architectural lines to showcase its [Fall and Winter 2015 campaign](https://www.trendhunter.com/trends/fallwinter-2025). This season, 7 Diamonds introduces new looks to the line with key pieces of [leather, sweaters, knits, wool jackets](https://www.trendhunter.com/trends/west-coast-ivy-collection) and its ever-famous long sleeve shirts. A casual yet high-end styling was used to portray the feeling for this lookbook. The location where the lookbook was shot is the unfinished Frank Lloyd Wright house in Malibu, California. The area offered an amazing [architectural standpoint](https://www.trendhunter.com/trends/nikos-koulis-boutique) along with breathtaking views of the sky and ocean surrounding the house. Renowned models Vladimir Ivanov, Nikola Jovanovic and Steven Chevrin really set the stage for the amazing shoot. The combination of the views, architecture, styling and talent selection put together a rather visually stimulating campaign that is definitely worth taking a look at. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Elevated Lookbooks:** Opportunity for fashion brands to use architectural elements and unconventional locations to create visually stimulating lookbooks. - **Architectural Fashion:** Emerging trend of incorporating architectural design elements into fashion pieces, creating unique and visually striking clothing. - **Model Selection Impact:** Potential for using renowned models and talent selection to enhance the visual appeal and storytelling of fashion campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore the intersection of architecture and clothing design to create unique and visually stimulating collections. - **Photography:** Opportunity for photographers to experiment with unconventional locations and architectural elements to create visually captivating fashion campaigns. - **Modeling:** Models can leverage their personal brand and aesthetic to be selected for fashion campaigns that showcase unique architectural settings and designs. ## Related on Trend Hunter - [Building Facade-Inspired Clothing](https://www.trendhunter.com/trends/seagram-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Architectural Jewelry Collabs](https://www.trendhunter.com/trends/architectural-jewelry-collab.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md)