# Mixed-Age Kentucky Bourbons 15 STARS Debuts the '7 & 15 YO Private Stock' Aged Bourbon By Kanesa D | Published 2022-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/7-15-private-stock References: [bevnet](https://www.bevnet.com/spirits/2022/15-stars-fine-aged-bourbon-releases-7-15-yo-private-stock) & [15stars](https://15stars.com/)  15 [STARS](https://www.trendhunter.com/trends/first-west) has launched the brand’s second-aged bourbon offering, sharing the ‘7 & 15 YO Private Stock.’ The premium expression fuses the flavors of two unique Kentucky straight bourbons that have been aged 7 and 15 years, respectively in addition to being “flavor-proofed” to 107 proof. The bourbon smells of fresh cinnamon, rose petals, and apricot, while the taste brings flavors of citrus, spice, caramel, and almonds for a rounded and distinct taste. Finished with hints of oak, the ‘7 & 15 YO Private Stock’ pays homage to Kentucky’s history of bourbon craftsmanship. “I am incredibly proud of our 7 & 15 YO bourbon whiskey and what it has achieved in competitions. It’s always great to see other people enjoy our bottles as much as we do,” said Rick Johnson, Co-Founder of 15 STARS. “We are fully committed to the art of blending fine aged bourbons which brings extra depth and complexity to our whiskey.” Image Credit: 15 STARS ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 7% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Aged Bourbon Blends:** The trend of introducing aged bourbon blends offers an opportunity for innovation in creating unique flavor profiles and introducing new taste experiences. - **Premium Bourbon Offerings:** The trend of launching premium bourbon offerings creates an opportunity for innovation in marketing and branding strategies to differentiate from competitors in the crowded whiskey market. - **Higher Proof Bourbons:** The trend of releasing higher proof bourbons offers an opportunity for innovation in experimenting with flavor and aroma profiles while maintaining its authenticity and tradition. ### Sectors Adopting This - **Beverage:** The beverage industry should explore opportunities to create unique blends and premium offerings in the bourbon category to cater to evolving consumer preferences. - **Alcohol:** The alcohol industry can benefit from investing in innovation in the bourbon category, such as offering higher proof bourbons and unique aged bourbon blends to stand out in a crowded marketplace. - **Hospitality:** The hospitality industry should consider introducing unique aged bourbon blends and premium offerings to enhance their customers' experience and stand out in the competitive landscape of bars and restaurants. ## Related on Trend Hunter - [Distinct Sophisticated Bourbon Expressions](https://www.trendhunter.com/trends/first-west.md) - [Limited-Edition Kentucky Straight Bourbons](https://www.trendhunter.com/trends/kentucky-straight-bourbons.md) - [Limited-Edition 12-Year-Old Bourbon Whiskeys](https://www.trendhunter.com/trends/12yearold-bourbon-whiskey.md) - [Ultra-Premium American Bourbons](https://www.trendhunter.com/trends/18-yearold-bourbon.md) - [Highly Anticipated Bourbon Releases](https://www.trendhunter.com/trends/rebel-bourbon.md) - [Artfully Blended Whiskeys](https://www.trendhunter.com/trends/stoli-group.md) - [Deluxe Kentucky Straight Bourbons](https://www.trendhunter.com/trends/kentucky-straight-bourbon.md) - [Highly Regarded Bourbon Expressions](https://www.trendhunter.com/trends/highly-regarded-whiskey.md) - [Premium Aged Bourbon](https://www.trendhunter.com/trends/limestone-branch-distillery.md)