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# Cyptic Foodie Phone Cases
The McGoth iPhone 6s Case is a Dark Jab at McDonald's Branding

By Malika Renee Butss | Published 2016-03-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/6s-case
References: [dollskill](http://www.dollskill.com/killstar-mcgoth-iphone-case.html) & [killstar](http://killstar.com/products/mcgoth-phone-case)

If you're an owner of a dark heart and the latest iPhone, you may fall in love with the McGoth iPhone 6s case. This gruesome phone accessory makes light of [McDonald's](https://www.trendhunter.com/trends/adult-happy-meals) branding by giving it a gothic makeover.

A part of Killstar's collection of McGoth merchandise, this iPhone 6s case fits the coveted [Apple](https://www.trendhunter.com/trends/something-dark) smartphone as well as the brand's iPhone 6. Like Moschino's Autumn/Winter 2014 phone case, this product is shaped like a box of McDonald's fries. However, unlike the Moschino case which kept the fast food chain's colorways and golden arch, this case is rendered in a monochromatic colorway with its logo shaped like a pair of bat wings.

The gothic and quirky silicone case is currently retailed on the Killstar website as well as other stockist retailers.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 44% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Gothic Branding:** The trend of gothic branding presents an opportunity for companies to reimagine and transform their branding in a unique way.
- **Alternative Phone Accessories:** The trend of alternative phone accessories presents an opportunity for companies to create unique and creative products that appeal to consumers looking for something different.
- **Dark Humor Merchandise:** The trend of dark humor merchandise presents an opportunity for companies to create products that cater to a specific niche market of consumers who enjoy this type of content.

### Industries Being Reshaped

- **Fast Food Industry:** The fast food industry can explore the gothic branding trend to create new and exciting marketing campaigns that appeal to younger and alternative audiences.
- **Phone Accessories Industry:** The phone accessories industry can capitalize on the trend of alternative phone accessories to create unique products that cater to consumers who want to express their individuality through their phone cases.
- **Merchandise Industry:** The merchandise industry can create dark humor products that appeal to specific target markets, such as the McGoth iPhone 6s case, to capitalize on the trend of dark humor merchandise.

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