# Brilliant Beer TV Shows ‘Six Beers of Separation' Lets You Drink With Your Idol By Sam Stone | Published 2009-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/6beersofseparation References: [6beersofseparation.au](http://www.6beersofseparation.com.au) A new Australian television show called 'Six Beers of Separation' seeks to explore whether six degrees of separation—the theory that any human is connected to any other human in six steps or less—holds true. The show is sponsored by [Tooheys](https://www.trendhunter.com/trends/tooheys) Extra Dry, an Australian beer. 'Six Beers of Separation' will take this theory and give it a beer twist. **Implications** - Beer has become a staple in modern society. It's a go-to drink when you're out with friends or kicking back on a relaxing day. Beer can be used to create a buzz about a new product, TV show or service since it is so well liked by the population. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 2% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Beer-inspired TV Shows:** Creating new television shows that feature beer can create a buzz around the product and service being advertised. - **Exploring Six Degrees of Separation:** Businesses can explore this theory to create new marketing campaigns for their products. - **Innovative Sponsorship Opportunities:** Businesses can explore opportunities to sponsor new shows or events to increase brand recognition. ### Where This Applies - **Television and Entertainment Industry:** The television and entertainment industry can create new shows that feature beer and attract a wider audience. - **Advertising Industry:** Advertising agencies can explore new and innovative ways to feature beer in their campaigns. - **Sponsorship Industry:** Businesses can explore opportunities to sponsor new shows or events to increase brand recognition. ## Related on Trend Hunter - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md) - [Surfing-Centric Podcast Series](https://www.trendhunter.com/trends/podcast-series.md) - [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Beer-Focused Short Documentaries](https://www.trendhunter.com/trends/bruz-beers1.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md) - [Friendly Fandom Campaigns](https://www.trendhunter.com/trends/fans-have-more-friends.md)