# Flagship Store Window Designs 6a Architects Highlights Sex Shop Windows in New Storefront Design By Amy Duong | Published 2023-05-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/6a-architects References: [dezeen](https://www.dezeen.com/2023/05/25/jw-anderson-store-6a-architects-milan-fashion-interiors-retail/) & [6a](http://6a.co.uk/)  British fashion house JW Anderson prepares to open up a [flagship store location in Milan](https://www.trendhunter.com/trends/stocker-lee-architetti) with the help of British design studio 6a Architects. It is inspired by local themes, specifically [Soho](https://www.trendhunter.com/trends/moma-design-store-soho) sex shops -- the store is found in the city's Quadrilatero shopping district and takes place over a single floor, and is made up of two rooms. Anderson speaks about the new space to Dezeen, stating "I thought [6a Architects] really grasped how to take my visual language and turn it into something which was able to be educational [...] The store actually is a combination of Disobedient Bodies and a store. It's a little bit more elevated," he said. "The front of the building feels Soho, and as you go in, it feels more kind of domestic Milanese." Image Credit: 6a Architects ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 75% | Activity: 19% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Local Inspiration:** Designers are drawing inspiration from local and unconventional themes to create flagship store window designs that stand out from traditional retail displays. - **Single Floor Store Layouts:** As retailers look to minimize overhead costs, single floor store layouts are becoming increasingly popular, providing an opportunity for innovative spatial design and customer experience. - **Combined Retail Spaces:** Combining retail spaces with other experiences, such as educational exhibits, adds value and a unique experience to the traditional shopping experience. ### Who This Affects Most - **Fashion Retail:** Fashion retailers are taking inspiration from unconventional sources and implementing unique store layouts to create a memorable and immersive shopping experience for consumers. - **Architectural Design:** Architectural design firms have an opportunity to create disruptive and unconventional retail spaces that draw inspiration from local themes and provide a unique shopping experience. - **Experiential Retail:** By combining retail spaces with educational exhibits or other experiences, the experiential retail industry has the potential to disrupt traditional retail and create a more engaging and memorable shopping experience. ## Related on Trend Hunter - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Beijing Flagship Architecture](https://www.trendhunter.com/trends/louis-vuitton-sanlitun.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Dynamic Light-Filled Retail Space](https://www.trendhunter.com/trends/josmo.md) - [Sophistically Designed Sex Shops](https://www.trendhunter.com/trends/inside-shop.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md)