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# Modern Proverbs
Nikki Farquharson's Updated Mantras for the Contemporary Connected World

By Marissa Brassfield | Published 2009-02-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/65-modern-proverbs-nikki-farquharson
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/modern-proverbs-by-nikki) & [nikkifarquharson](http://www.nikkifarquharson.com/)

It's about time someone updated Benjamin Franklin's "Poor Richard's Almanack" with some updated [words of wisdom](https://www.trendhunter.com/trends/zenpen), and Nikki Farquharson has proven she's up to the task with "65 Modern Proverbs."

With witticisms like "Keep your friends close and your enemies on limited profile" and "Misery loves alcohol," Nikki Farquharson's "65 Modern Proverbs" is a veritable Bible for our [tech-connected pop culture](https://www.trendhunter.com/trends/canva-chronically-online).

**Implications** - Social media has taken the world by storm and the featured trend goes to show that if you don't know about social media, then you will definitely be out of the loop. In this day and age businesses must know how to use social media in order to connect with their technologically obsessed audience.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 84% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Tech-connected Wisdom:** Creating innovative twists on traditional proverbs for the modern, tech-connected world offers opportunities for disruptive marketing and branding strategies.
- **Social Media Savvy:** Understanding and utilizing social media is crucial for businesses to connect with their tech-obsessed audience and disrupt traditional marketing methods.
- **Pop Culture Wisdom:** Tapping into pop culture trends and language to create modern proverbs can offer opportunities for businesses to connect with younger generations and disrupt traditional messaging strategies.

### Industries Being Reshaped

- **Marketing and Advertising:** Marketing and advertising professionals can utilize these modern proverbs and related trends to disrupt traditional messaging methods and better connect with tech-savvy audiences.
- **Social Media Management:** Opportunities abound for social media management professionals to utilize these modern proverbs and related trends to create engaging and disruptive content for clients.
- **Content Creation:** Content creators in various industries can leverage these modern proverbs and related trends to create innovative and disruptive messaging strategies that resonate with younger, tech-connected audiences.

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