# $65 Million Manly Musicals (UPDATE) 'Spider-man Turn Off the Dark' Draws Men to Broadway By Tracy Wallace | Published 2010-11-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/65-million-massive-manly-musicals-spider-man-turn-off-the-dark-draws-men-to References: [artsbeat.blogs.nytimes](http://artsbeat.blogs.nytimes.com/2010/11/26/spider-man-turn-on-the-commercials/?scp=3&sq=spider-man&st=cse) & [spidermanonbroadway.marvel](http://spidermanonbroadway.marvel.com/#num=content-22&id=album-5&about=undefined) The $65 million dollar Broadway musical production of 'Spider-man: Turn Off the Dark' has been nine years in the making. Not only does the show pack a punch with its massive production value, but it has a full-on marketing and PR campaign directed to get men lined up at the box office. Included in the larger than life musical are flying sequences and stage sets of unprecedented magnitude. Two of the most sought after musicians, Bono and the Edge of U2 are the show's composers. Photo Credits: [The L Magazine](http://www.thelmagazine.com/TheMeasure/archives/2009/10/23/the-spider-man-musical-is-definitely-still-happening) ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Manly Musicals:** Targeting men as a demographic for musical theatre. - **Big Budget Productions:** Investing in multimillion-dollar theatrical productions. - **Celebrity Composers:** Collaborating with big-name musicians for Broadway musical scores. ### Who This Affects Most - **Entertainment:** Creating immersive and extravagant experiences for audiences. - **Marketing and Advertising:** Developing targeted campaigns to attract specific demographics to products or services. - **Music:** Exploring new ways for musicians to expand their brand and collaborate with other industries. ## Related on Trend Hunter - [Meme-Themed Cartoon Figures](https://www.trendhunter.com/trends/spider-man-no-way-home.md) - [3D Superhero Block-Puzzle Sets](https://www.trendhunter.com/trends/amazing-spiderman-set.md) - [Unique Immersive Theater Experiences](https://www.trendhunter.com/trends/sleep-no-more.md) - [Intergalactic Snacker Musicals](https://www.trendhunter.com/trends/chazmo-the-musical.md) - [Opera VR Rollercoasters](https://www.trendhunter.com/trends/eurosat-coastiality-the-phantom-of-the-opera.md) - [Superhero Dramatic Game Trailers](https://www.trendhunter.com/trends/spiderman-2-game.md) - [Broadway-Backed Mental Health NFTs](https://www.trendhunter.com/trends/dear-evan-hansen.md) - [Deluxe Superhero Console Games](https://www.trendhunter.com/trends/playstations-spiderman-2.md) - [Opera House Vacation Rentals](https://www.trendhunter.com/trends/the-phantom-of-the-opera-airbnb.md)